Circulation for the Readers Digest has risen back above the 1.6m mark with the latest ABC for January to June’93. The magazine achieved a similar circulation in 1990 but sales then dropped off slightly. Jan-Jun’92 Jan-Jun’93 %Ch Total 1,542,885 1,651,820 7.1 UK & Eire 1,529,077 1,639,961 7.3 O/S 13,808 11,859 -14.1
The Automobile Association says that a new code should be introduced to curb the emphasis on speed in some car ads.The AA recommends that the Committee of Advertising Practice rewrites its policy to include specific advice for car advertising, based on ITC guidelines that state that car ads must comply with the Highway Code, and… Continue reading Less Speed Says AA
The MRG in conjunction with Telmar Communications Ltd. has organised a tasting of Antipodean Wines at Shampers Wine Bar on August 17th.The cost will be £13.00 and will include up to eight wines for tasting, the services of a wine expert, and a buffet supper. The wine tasting will begin at 6.30pm, and will take… Continue reading MRG WINE TASTING
BARB has launched a new service which fuses the MORI Financial Survey with the BARB Audience Measurement Panel.The MORI financial survey provides in-depth information on a range of financial services including current account holders, postal savings and the value of savings, stocks and shares, as well as mortgages, credit cards and personal pensions.It is now… Continue reading MFS/BARB Data Fusion
Alan Yentob yesterday announced his first autumn schedule as Controller of BBC1. The £175m package is dominated by drama and comedy, with more than 80 hours of new drama and 22 new comedy and variety shows.The political highlight will be the four-part series, Thatcher: the Downing Street Years, with frank interviews with the former Prime… Continue reading BBC1 Autumn Schedule
MediaTel’s new Radio Planner will be launched next week. A premium service costing just £400 p.a. New facilities, made available in stages, include: Radio Rankings – by reach,profile,etc Station Audience Reports – all demogs Station Maps New Coverage & Frequency Reckoners New Facilities (contnd).. Station Reports by ITV Area Programming & Sponsorship information The new… Continue reading Mediatel Radio Planner Launch
10-Page Report covering Latest data and Trends – Network and Station. Just £5 per copy. 071 439 7575
Quarter 2 data includes the usual batch of gains and losses. Few stations are fortunate enough to see an increase in both reach and hours.Notable gains in weekly reach include City FM (21% to 25%), LBC Newstalk (8% to 11%), Invicta FM (24% to 29%), although average hours are well down, Tay,Dundee (38% to 43%),… Continue reading RAJAR Analysis – Stations
IPC today announced the launch of a new service for loose insert advertisers. Called Innovator, the new department will provide greater ease and coordination for insert advertisers.The service launches with the three weekly TV listings titles, TVTimes, TV and Satellite Week, and What’s On TV. The women’s weeklies titles will follow in the autumn, and… Continue reading IPC Launches New Insert Service
The Cinema Advertising Association says that cinema audiences for the first six months of 1993 are up 10% on the same period last year. January to June admissions were 50.3m and the top films were The Bodyguard, Home Alone 2, Dracula, Indecent Proposal, and A Few Good Men.With Jurassic Park breaking all box office records… Continue reading Cinema Audiences Soar
