Concern would appear to be increasing amongst both ITV companies and the ITC with regard to the growth of audience share being achieved by Channel 4 – with George Russell, chairman of the ITC, quoted as having suggested C4 was ‘destabilising ITV by attracting too many viewers’.Looking at the first five months of 1993 Channel… Continue reading ITV Concerned Over C4 Performance
Kiss 100 has signed a one year sponsorship deal with TAG, the German- based brewed beer, to sponsor the station’s magazine-style programme, The Word. The package will be supported by on-air branding, promotions with KISS clubs and off-the-wall advertising Mark Wood has joined BSkyB as head of sponsorship, taking responsibility for joint promotions and negotiations… Continue reading Sponsorship News..
Kiss 100 has signed a one year sponsorship deal with TAG, the German- based brewed beer, to sponsor the station’s magazine-style programme, The Word. The package will be supported by on-air branding, promotions with KISS clubs and off-the-wall advertising Mark Wood has joined BSkyB as head of sponsorship, taking responsibility for joint promotions and negotiations… Continue reading Sponsorship News..
Speaking to MediaTel this morning about recently leaked RAJAR data claiming that Virgin 1215 achieved a poor reach in May of 7%, Ellie Smith strongly denied that the station was worried about the final result to be released in August, claiming that internal figures have been very encouraging so far.If the figures are accurate then… Continue reading Virgin Denies Rajar Figures
C4’s top ten programmes ( one showing only) for week-ending 13th June include the last three episodes of Cheers.After heavy promotion of their “Cheers Weekend” Friday’s episode had 4.12m viewers, Saturday’s 3.54m and the final programme 4.87m. Not wanting to lose such an audience winner C4 continues to fill the regular Friday night slot with… Continue reading C4’s Final Toast To Cheers
Annie Rickard has taken over as chief executive at outdoor specialists, Harrison Salinson, succeeding David Harrison who will now take on the role of chairman.
Following the success of the first screening of Prime Suspect II in December, Peugeot has renewed its £250,000 sponsorship of the drama, due to be repeated over the next two weeks.The first showing attracted audiences of over 13 million on December 15, with the second night hooking 14 million viewers. Sponsorship effectiveness research carried out… Continue reading Prime Suspect Deal Renewed
In answer to the question, ‘Which are the most important factors which make you buy a brand or product that you haven’t bought before?’, 63% of Europeans cited endorsements,45% above the line advertising and 62% below the line, according to research carried out by Mintel amongst 7,356 adults in 7 European countries. They do point… Continue reading Mintel Advertising Consumption Report
In answer to the question, ‘Which are the most important factors which make you buy a brand or product that you haven’t bought before?’, 63% of Europeans cited endorsements,45% above the line advertising and 62% below the line, according to research carried out by Mintel amongst 7,356 adults in 7 European countries. They do point… Continue reading Mintel Advertising Consumption Report
Following the success of the first screening of Prime Suspect II in December, Peugeot has renewed its £250,000 sponsorship of the drama, due to be repeated over the next two weeks.The first showing attracted audiences of over 13 million on December 15, with the second night hooking 14 million viewers. Sponsorship effectiveness research carried out… Continue reading Prime Suspect Deal Renewed
