24 million adults (57% of all adults in Britain) watched Comic Relief when it was televised earlier this year, with only 32% (13 million) reading about it in the papers, according to a recent MORI poll commissioned by the charity into the effectiveness of television in fundraising events.The report follows ITV’s decision a couple of… Continue reading TV Charity Events Worthwhile Says Mori
The Daily and Sunday Express are to sponsor events and exhibits at the Royal Show which takes place at Stoneleigh between 5-8th July. These include a fashion event, Countryside Days, Young Countrywoman of the Year Award and a Japanese and Chinese style garden.
Speaking to MediaTel this morning, Andy Marshall of Future Publishing outlined the company’s latest venture, MTB Pro, a new bike magazine to be launched into Future’s biking portfolio joining Mountain Biking UK.The monthly magazine, due to go on the market on September 9, will have an initial print run of 50,000 and is aiming for… Continue reading Future Bike Title
24 million adults (57% of all adults in Britain) watched Comic Relief when it was televised earlier this year, with only 32% (13 million) reading about it in the papers, according to a recent MORI poll commissioned by the charity into the effectiveness of television in fundraising events.The report follows ITV’s decision a couple of… Continue reading TV Charity Events Worthwhile Says Mori
Classic FM has signed up a sponsorship deal with Norwich Union Healthcare to sponsor the station’s regular feature on health, broadcast at 5.30pm each Monday, Wednesday and Friday during drivetime.
Classic FM has signed up a sponsorship deal with Norwich Union Healthcare to sponsor the station’s regular feature on health, broadcast at 5.30pm each Monday, Wednesday and Friday during drivetime.
Harmsworth Publishing has set up a unique sponsorship deal with Rover cars to back the first issue of its puzzle/celebrity style magazine, Guess Who!, due for release on July 8.Speaking to MediaTel this morning Andrew Warren believes that this angle will enable Harmsworth to approach advertisers for the next edition with a “proven track record”,… Continue reading Harmsworth Enters Celebrity Market
Speaking to MediaTel this morning, Andy Marshall of Future Publishing outlined the company’s latest venture, MTB Pro, a new bike magazine to be launched into Future’s biking portfolio joining Mountain Biking UK.The monthly magazine, due to go on the market on September 9, will have an initial print run of 50,000 and is aiming for… Continue reading Future Bike Title
Total ITV/C4 combined revenue for May came in at £143.83m, up 7.3% on last year but down £5.61m on April. In terms of ITV/C4 split both revenues fell on last month, although ITV by a higher percentage (4.2%) to £117.83 whilst C4’s revenue was 1.8% down on April at £26m. C4’s improved its share of… Continue reading TV Round Up – May
Andy Jones, media director with Glasgow-based Bridge Alliance, left the agency unexpectedly this week. His departure on Wednesday has left deputy media director Anne MacLean in charge of the department until a replacement is decided.
