Market strategy director at ITV, Dick Emery, has proposed a reduction in the duration of end credits of programmes, cutting them to 15 seconds. Outlining his suggestions in a letter to the 15 ITV companies, Emery also proposed that programme promotion be withdrawn during peak viewing hours, to lessen the chance of losing audiences during… Continue reading Credit Cut On ITV Proposed
You & Your Wedding Magazine has linked up with Carlton Television to offer an advertising package that involves airtime, space in the magazine and regional poster sites.The cost of the package is around £26,000 which includes the following; 2 week TV campaign targeted at ABC1 women under 44 Advertising/advertorial space in You & Your Wedding… Continue reading You & Your Wedding/Carlton Tie Up
Private Eye, the satirical magazine published fortnightly, has increased its cover price from 80p to 90p. The title currently has a circulation of 201,224 (ABC Jul-Dec92).. Redwood Publishing confirmed to MediaTel this morning that BBC Vegetarian Good Food is to up its frequency from bi-monthly to monthly from October. Speculation that the cover price is… Continue reading Magazine News..
Emap Nationals has released the first details of its new contribution to the motoring magazine market, a weekly title – Carweek – available on news-stands from October.Speaking to MediaTel this morning, Emap dealership manager, Tony Ahmet, confirmed that the magazine will be made up of two sections, with up to the minute news and car… Continue reading Emap In Driving Seat With Carweek
Following last month’s unexpected news that LWT was to take a 14% stake in Yorkshire Tyne Tees Television, it was announced yesterday that north-west contractor Granada has bought 15% of London Weekend TV, valued at £68m.Granada is clearly paving the way for future acquisitions should heritage secretary, Peter Brooke, agree to relax the broadcasting laws… Continue reading Granada Takes Stake In LWT
Both Paul Longhurst and Alison Bray, joint media directors at Bartle Bogle Hegarty, have been ousted from the agency unexpectedly, leaving head of media planning, Kevin Brown as the sole successor. The shake-up happened just six months after Mark Cranmer left Collett Dickenson Pearce to take up the position of media development director at BBH… Continue reading BBH Removes Media Directors
Both Paul Longhurst and Alison Bray, joint media directors at Bartle Bogle Hegarty, have been ousted from the agency unexpectedly, leaving head of media planning, Kevin Brown as the sole successor. The shake-up happened just six months after Mark Cranmer left Collett Dickenson Pearce to take up the position of media development director at BBH… Continue reading BBH Removes Media Directors
Cadbury Schweppes has set up a two-year sponsorship deal with British tennis player, Chris Bailey, worth £30,000 a year, to fund the cost of the player’s training. The contract is in conjunction with record label and TV group, Chrysalis. Ford will back a new motoring slot on GMTV, broadcast on Sunday mornings at 7.40am. “Driving… Continue reading Sponsorship Snippets..
Capital Radio yesterday gave its assurance to the Office of Fair Trading that it will stop giving discounts to advertisers who promise exclusively to use either Capital FM or Capital Gold.The OFT began an investigation into Capital’s discounting practice a year ago, following a review of the radio advertising market in London. The 2 London… Continue reading Capital Radio Discount Assurance
Capital Radio yesterday gave its assurance to the Office of Fair Trading that it will stop giving discounts to advertisers who promise exclusively to use either Capital FM or Capital Gold.The OFT began an investigation into Capital’s discounting practice a year ago, following a review of the radio advertising market in London. The 2 London… Continue reading Capital Radio Discount Assurance
