The Incorporated Society of British Advertisers has issued its Best Practice in Sponsorship Guidelines this week which aims to improve business relations between clients and agencies.The recommendations include general information explaining sponsorship and gives advice on what the client should expect from a sponsorship contract. The book specifically concentrates on broadcast sponsorship as it is… Continue reading ISBA Issues Sponsorship Guidelines
Pickwick UK will sponsor one week of Cuddle on the Couch, a syndicated show on Chiltern Radio.
As forecast at the beginning of this week, profits for Thames Television stood at £44.37m for the year ending December 1992 (Newsline 19/4). Turnover: £391.00m (£387.67m) Earnings per share: 52.3p (4.1p) Extraordinary Debit: £93.46m (£25.50m) Thames: 071 387 9494
Chris Powell, newly appointed President of the Institute of Practioners in Advertising, made his inaugural speech at the members lunch today, outlining the priorities for the Association under his two-year Presidency.“If we are successful in building belief in the worth of advertising” he says “we can look forward to a period where harmful pressure on… Continue reading Powell Outlines IPA Future Plans
Pickwick UK will sponsor one week of Cuddle on the Couch, a syndicated show on Chiltern Radio.
The Incorporated Society of British Advertisers has issued its Best Practice in Sponsorship Guidelines this week which aims to improve business relations between clients and agencies.The recommendations include general information explaining sponsorship and gives advice on what the client should expect from a sponsorship contract. The book specifically concentrates on broadcast sponsorship as it is… Continue reading ISBA Issues Sponsorship Guidelines
One third of the BBC’s 24,500 staff will be asked to take part in a Corporation survey to find out what they think of the BBC as a whole, including an investigation into management structure. The completed 28-page questionnaires will be sent to independent consultants for analysis which will be published in due course. The… Continue reading BBC Staff To Take Part In Survey
Today MediaTel re-introduces its month by month monitoring of commercial minutes sold, beginning with March (four weeks).The main interest is of course with the performance of C4: Daypart Comm.Mins Hours Index* 0600-0930 602 98 88 0930-1230 288.5 84 49 1230-1730 961.5 140 98 1730-2000 556 70 113 2000-2300 657 84 112 2300-0600 798.5 99.8 114… Continue reading Commercial Minutage For March 1993
BT is to sponsor the next series of ITV’s entertainment show, Surprise Surprise, to go on air at 7.00pm on Sunday April 25.The deal will be BT’s first move into network television sponsorship and will include front, end and two sets of break bumpers credits in the hour-long show.Surprise, Surprise averaged an audience of 11… Continue reading BT In Surprise Surprise Deal
BT is to sponsor the next series of ITV’s entertainment show, Surprise Surprise, to go on air at 7.00pm on Sunday April 25.The deal will be BT’s first move into network television sponsorship and will include front, end and two sets of break bumpers credits in the hour-long show.Surprise, Surprise averaged an audience of 11… Continue reading BT In Surprise Surprise Deal
