Carlton Television is planning to screen a series of new commercial breaks which will be targeted at younger and more upmarket viewers.The breaks have been allocated to the slot after News at Ten and will be launched during the summer on Carlton’s regional programming.In the hope that the ad breaks will attract some of Channel… Continue reading Carlton Plans New Ad Breaks
Independent Local Radio stations, Radio Tay in Dundee and Mercia Sound in Coventry have both submitted unopposed bids to retain their broadcasting licences for another eight years from January 1 1995.Both services were the sole applicants for the re-advertised FM and AM frequencies in their areas at the April 6 deadline.
Following eleven months of discussion Eurospace, a trading division of Carat, is to take over TBWA Holmes Knight Ritchie’s £13m media planning and buying operation. TBWA’s three strong media department will be moving to Eurospace’s offices, under the control of Charlie Varley, Eurospace MD.The future of TBWA’s media department had been in doubt since 1991… Continue reading Eurospace Takes Over TBWA’s Media
The latest Spring coverage and frequency analysis on LTA’s TRAC database is now available on MediaTel. Covering underground stations, the data can be used to analyse the effectiveness of different poster sites/sizes against a wide selection of target audiences.The TRAC database is available free of charge to all MediaTel subscribers.
Teletext is to add seven new sections to its ITV and C4 service. The new sections include regional transport directories, education pages and environmental features.
According to a report in this week’s Broadcast, GMTV has been forced to return cash to advertisers, having failed to deliver the promised audience packages. Agencies have reported both cash refunds and campaign extensions free of charge. No one at GMTV was available for comment this morning.
Tracy Waring, ex JWT and AGB, has been appointed as research manager in Redwood Publishing’s recently set up in-house research department.Headway Home & Law Publishing has appointed specialist magazine division managing director Ray Lewis as MD of its restructured Consumer, Health & Business Publishing Group, following the resignation of Peter Whelham.
QualitiesThe six-monthly ABC’s for October-March’93 do not show much difference on last month’s figures. Once again the Sundays have fared better than the dailies, with the Independent On Sunday rising by 6.5% year-on-year.The Daily Telegraph, which tops the quality table, has shown a slight decrease of 1.8% to 1,033,573 year-on-year. Despite its mid month relaunch… Continue reading National Press-Round-Up – March
QualitiesThe six-monthly ABC’s for October-March’93 do not show much difference on last month’s figures. Once again the Sundays have fared better than the dailies, with the Independent On Sunday rising by 6.5% year-on-year.The Daily Telegraph, which tops the quality table, has shown a slight decrease of 1.8% to 1,033,573 year-on-year. Despite its mid month relaunch… Continue reading National Press-Round-Up – March
Increased audience share and cost savings, estimated at £5m, are the main factors behind GMTV’s April 19th relaunch. The key changes are as follows: Top of The Morning Slot – cut by 10 minutes, and starting later, 9.00am News will come from a separate part of the set, read by new recruit Penny Smith (ex-Sky),… Continue reading GMTV Relaunches Package
