At this week’s MRG meeting Colleen Ryan and Neil Swan presented a paper entitled ‘Facing The Press – new ways to make press advertising research more effective.’They argued that current methods used for researching press advertising are inadequate and that there is a need to move towards response research, concentrating on an advertisment’s saliency and… Continue reading MRG Meeting – Press Research
London Weekend Television has introduced an amendment to its rate card which allows airtime to be purchased for a commercial time length of fifteen seconds. It will be available in a multiple or multiples of two fifteen second spots per break and will be priced at 0.7 per spot of the current 30 second rates.
According to press speculation the BBC is planning to launch 3 new satellite channels on Astra 1d next year – one news channel, one children’s and one documentary. It is thought that all channels will take advertising. Additionally the BBC has been in talks with UK Gold investors; Thames, Cox Enterprises and TCI with regard… Continue reading New Satellite Channels For BBC
Thomson Free Newspapers plans to dispose of another 7 of its Herald & Post titles before the end of the month, with Midland Independent Newspapers (MIN) in the forefront as potential buyers. MIN bought eight free newspapers from the regional company last month and the latest titles will cover Corby, Kettering, Northampton, Stamford, Daventry, Wellingborough,… Continue reading Herald & Post Titles Continue Sale
Fidelity Investments has just signed a sponsorship deal with Classic FM to back its Sunday morning slot – Market Focus – which begins on April 25. The programme is aimed at the consumer and the private investor giving insights into financial happenings of the week. The contract will run for six months with an option… Continue reading Classic & Fidelity Set Up Deal
Fidelity Investments has just signed a sponsorship deal with Classic FM to back its Sunday morning slot – Market Focus – which begins on April 25. The programme is aimed at the consumer and the private investor giving insights into financial happenings of the week. The contract will run for six months with an option… Continue reading Classic & Fidelity Set Up Deal
A radio station targeting women in London is being proposed by Golden Rose Communications, parent company of Jazz FM. The company is planning to bid for one of the two new London AM licences advertised last month.The proposed station, which has a working name of ‘Viva’, is being masterminded by Golden Rose’s chief executive David… Continue reading Golden Rose To Target Women
The future of Independent Radio Sales now seems more secure, with the announcement that Kiss FM has decided to set up a national sales team based at the sales house. Kiss will use IRS’ sellers and will in return inject cash into the company. The sales team will be headed by Clive Jordan and is… Continue reading Kiss FM Sets Up National Sales Team
Thomson Free Newspapers plans to dispose of another 7 of its Herald & Post titles before the end of the month, with Midland Independent Newspapers (MIN) in the forefront as potential buyers. MIN bought eight free newspapers from the regional company last month and the latest titles will cover Corby, Kettering, Northampton, Stamford, Daventry, Wellingborough,… Continue reading Herald & Post Titles Continue Sale
A radio station targeting women in London is being proposed by Golden Rose Communications, parent company of Jazz FM. The company is planning to bid for one of the two new London AM licences advertised last month.The proposed station, which has a working name of ‘Viva’, is being masterminded by Golden Rose’s chief executive David… Continue reading Golden Rose To Target Women
