According to new research carried out by The Research Business on behalf of CIA Media, advertisers who only place their advertising within ‘youth oriented’ programmes are ‘making a serious mistake’.The research, carried out amongst 15-19 year olds, suggests that adult programmes such as Drop the Dead Donkey command a higher level of respect, and are… Continue reading Youth Programming Ineffective?
Virgin Radio has lost both its Head of Marketing and its Head of Research just two weeks before launch (April 30).Head of Research and Planning, John Crowley, left suddenly last Thursday. A replacement is to be recruited.Mike Barnard, whose marketing role was just to take the station up to launch date, has left ahead of… Continue reading Virgin Departures
Amid continual controversy surrounding dish sales in the UK, Continental Research has decided to no longer produce its monthly satellite monitor because of the difficulties involved in obtaining accurate figures; caused by the differing definitions used and sampling errors amongst the research groups producing figures – BARB, GfK and C.R.To mark the end of the… Continue reading Continental Research End Monthly Dish Sales Monitor
Amid continual controversy surrounding dish sales in the UK, Continental Research has decided to no longer produce its monthly satellite monitor because of the difficulties involved in obtaining accurate figures; caused by the differing definitions used and sampling errors amongst the research groups producing figures – BARB, GfK and C.R.To mark the end of the… Continue reading Continental Research End Monthly Dish Sales Monitor
Following warnings from the ITC regarding regional programming (Newsline 22/3), and Ann Clwyd’s accusation that YTTTV plans to run down the north east as a broadcasting region Tyne Tees has announced a £1.5m investment plan to expand its news coverage. News will become more localised, with specific programmes for both the north and south parts… Continue reading Tyne Tees Expands News Service
Shortlisted titles in the PPA awards for editorial and publishing excellence have now been announced in the categories of Business and Professional Magazine of the Year and COMAG Consumer Magazine of the Year.The winners will be announced at a gala dinner following the Magazines ’93 conference and exhibition on 4th May.SHORTLISTED TITLES :Business & Professional… Continue reading Shortlists For PPA Awards’93
A number of institutional investors will be ‘positively abstaining’ from the vote to approve a controversial plan by Conrad Black to sell an 11% stake in loss-making Canadian publisher Southam to the Telegraph. A number of institutions see this latest move as confirmation of their concerns over Black’s stewardship of the newspaper group. As a… Continue reading Telegraph Shareholders Protest Vote
Following warnings from the ITC regarding regional programming (Newsline 22/3), and Ann Clwyd’s accusation that YTTTV plans to run down the north east as a broadcasting region Tyne Tees has announced a £1.5m investment plan to expand its news coverage. News will become more localised, with specific programmes for both the north and south parts… Continue reading Tyne Tees Expands News Service
24% of viewers believe BBC1 is biased towards the Conservative party, compared to just 13% fifteen years ago according to a recent ITC survey. A further 14% believed the same bias is true of BBC2.
A number of institutional investors will be ‘positively abstaining’ from the vote to approve a controversial plan by Conrad Black to sell an 11% stake in loss-making Canadian publisher Southam to the Telegraph. A number of institutions see this latest move as confirmation of their concerns over Black’s stewardship of the newspaper group. As a… Continue reading Telegraph Shareholders Protest Vote
