Since the beginning of the year a batch of new broadcast sponsorship deals have been finalised.ITV and Diet Coke combined to bring the network the ‘Diet Coke Movie Premiere’, billed as the biggest ever single sponsorship deal. The latest addition to the field comes from BT, which is to sponsor the ten week run of… Continue reading TV Sponsorship Report
Media Audits has published the results of its latest Advertisers’ Opinions survey this week, compiled from 70 responses from the top 300 advertisers in the UK. Findings from the survey include: 63% of respondents believe it would be in their company’s interest for the BBC to take advertising, with 27% agreeing strongly Two thirds of… Continue reading Media Audits Advertisers’ Survey
The individual responsibilities of the RAJAR executive team have been selected and are as follows: Erhard Meier: Survey director and managing director of RSL Media Steven Finch: Group Head responsible for research and technical standards, survey design, developments and enhancements Hilary Jones: Client Services Manager responsible for customer support, special analyses and report admin. Andy… Continue reading Rajar Executive Team
..Gold Greenlees Trott is understood to be in final talks with The Media Business discussing a takeover deal which would give the two agencies joint billings of around £85m….Media director at Poulter Communications, Mike Rosser, has left the Leeds-based company due to a cost cutting operation within the company…. Simon Andrews has quit his position… Continue reading Agency Snippets..
The future of Independent Radio Sales now seems more secure, with the announcement that Kiss FM has decided to set up a national sales team based at the sales house. Kiss will use IRS’ sellers and will in return inject cash into the company. The sales team will be headed by Clive Jordan and is… Continue reading Kiss FM Sets Up National Sales Team
Business-to-business company Publishing & Media Group, is set to launch three consumer titles, the first being Gourmet Reserve, due for release on April 30.The full colour monthly glossy is aimed at ABC1 men and women, with an estimated launch print run of 102,000, and a cover price of £2.50. The new 120 page title is… Continue reading P&M To Launch Into Consumer Magazines
Northern & Shell’s most recent launch, OK!, is to sponsor the Fashion Theatre, a fashion show to take place over three days in Battersea Park at the end of this month.
..Cathy Buchanan has been appointed editor of HHL’s monthly title, The Gardener, taking over the position from Ian Hodgson….The Sunday Times has decided to pool its magazine and newspaper sales team in an attempt to break down the boundaries between magazine and newspaper advertising….Publishing company, The Quarto Group has announced pre-tax profits of £3.81m for… Continue reading Magazine And Press News..
GMTV achieved an average peak quarter hour audience in the week ending 11/4 of 2.2m – its highest since it began broadcasting. The increase has been attributed to children watching during their Easter break. The channel’s reach also improved to its best ever figure of 14.1m. GMTV Peak Qtr Hr Reach w/e M/Fri S/Sun M/Sun… Continue reading GMTV Achieves Peak Over Easter
According to press speculation the BBC is planning to launch 3 new satellite channels on Astra 1d next year – one news channel, one children’s and one documentary. It is thought that all channels will take advertising. Additionally the BBC has been in talks with UK Gold investors; Thames, Cox Enterprises and TCI with regard… Continue reading New Satellite Channels For BBC
