Fidelity Investments has just signed a sponsorship deal with Classic FM to back its Sunday morning slot – Market Focus – which begins on April 25. The programme is aimed at the consumer and the private investor giving insights into financial happenings of the week. The contract will run for six months with an option… Continue reading Classic & Fidelity Set Up Deal
The future of Independent Radio Sales now seems more secure, with the announcement that Kiss FM has decided to set up a national sales team based at the sales house. Kiss will use IRS’ sellers and will in return inject cash into the company. The sales team will be headed by Clive Jordan and is… Continue reading Kiss FM Sets Up National Sales Team
A radio station targeting women in London is being proposed by Golden Rose Communications, parent company of Jazz FM. The company is planning to bid for one of the two new London AM licences advertised last month.The proposed station, which has a working name of ‘Viva’, is being masterminded by Golden Rose’s chief executive David… Continue reading Golden Rose To Target Women
Chris Powell, newly appointed President of the Institute of Practioners in Advertising, made his inaugural speech at the members lunch today, outlining the priorities for the Association under his two-year Presidency.“If we are successful in building belief in the worth of advertising” he says “we can look forward to a period where harmful pressure on… Continue reading Powell Outlines IPA Future Plans
A spokesperson at Bauer publishing confirmed to MediaTel this morning that the company has set up a new package for advertisers which involves selling across its three titles, Take a Break, Bella and TV Quick.Elaine Luff has been appointed as group sales director of The Publishing Consultancy, which handles UK sales for Bauer. Luff will… Continue reading Bauer To Sell Across Three Titles
Sponsorship Research International has been set up by ISL Marketing, the sports events consultancy, in an attempt to gather sponsorship research and provide data on event and broadcast sponsorship globally. The new company aims to compile research reports which will be available to its clients as well as keeping tabs on the outcome of sponsorship… Continue reading Sponsorship Company Launched By ISL
The Football League is to lose out on over £80,000 in television fees because of a decision to reschedule Sunday’s first division match between Portsmouth and Wolves, now to take place on Saturday. Difficulties began when Portsmouth defender Kit Symons was asked to play for Wales in their World Cup Qualifier against RCS next week,… Continue reading ITV & FA In Schedule Row
The Incorporated Society of British Advertisers has issued its Best Practice in Sponsorship Guidelines this week which aims to improve business relations between clients and agencies.The recommendations include general information explaining sponsorship and gives advice on what the client should expect from a sponsorship contract. The book specifically concentrates on broadcast sponsorship as it is… Continue reading ISBA Issues Sponsorship Guidelines
As forecast at the beginning of this week, profits for Thames Television stood at £44.37m for the year ending December 1992 (Newsline 19/4). Turnover: £391.00m (£387.67m) Earnings per share: 52.3p (4.1p) Extraordinary Debit: £93.46m (£25.50m) Thames: 071 387 9494
Pickwick UK will sponsor one week of Cuddle on the Couch, a syndicated show on Chiltern Radio.
