The GWR Group has published its second Independent Radio Industry Report focussing on the potential of radio in the 1990s. The report includes contributions from Radio Clyde, Capital Radio and Saatchi & Saatchi. Among its findings is the prediction that radio’s share of ad spend will grow from 2.1% to 2.6% by 1995 and that… Continue reading GWR Radio Report
Chairman of Reed International, Peter Davis took exeption to John Blake’s speech, saying that is was out of date and ill-informed. He is looking to the past and not the present, claims Davis, and cites Sainsbury’s long standing successful magazine campaign as a case study which can crush his argument (Davis was previously assistant managing… Continue reading “I Wouldn’t Publish Magazines If..”
Research Surveys of Great Britain has carried out a study entitled “Radio in London: The Effect of Greater Choice on Listening Habits.”The study found that despite the increase in the number of stations in London, giving a greater choice to radio listeners, there has been only a a slight increase in multiple station listening.There are… Continue reading Radio Listening Habits In London
National Breakdown has signed a one year deal to sponsor Yorkshire Television’s regional weather bulletins The six-figure deal is part of a marketing strategy for a new service offering home repairs to householders.
IPC has produced special holiday ad rates for its women’s weekly magazines to coincide with its editorial programme running between December 17 and January 29. All rates are for a full page FM/NM: Chat: Col -£8200, Mono -£5700 Me: Col -£15800, Mono -£11100 Woman: Col -£17800, Mono -£12500 Womans Own: Col -£22100, Mono -£15500 Womans… Continue reading IPC Holiday Ad Rates
Invicta Radio has confirmed the launch of a new sales operation based in France and Belgium called Diamond Media. (Newsline 27/9) The operation is a three-way partnership between the French company Tops Medias, the Belgian company Winners and Invicta with each holding a one third stake. Diamond Media will sell for 9 stations in France,… Continue reading Invicta Confirms Sales House
Associated Newspapers (071-938-6000) has merged its circulation department and sales force for the Daily Mail and Mail on Sunday in an effort to boost home delivery levels. At the same time the Mail on Sunday will increase pagination from 80 to 96 pages following the launch of the tabloid Sunday Correspondent.
Rumours of a new media independent from ex-Saatchi Group director’s Alec Kenny and Nick Lockett (NewsLine 27/9) have been confirmed. Alec Kenny has resigned as media director of Saatchis and joins Zenith’s ex client services director Nick Lockett & Steve Booth (also ex-Zenith) in Kenny Lockett Booth (KLB) which will begin operating next week.KLB –… Continue reading New Media Independent Confirmed
Diet Pepsi is to sponsor this autumn’s London Indoor Tennis Championship at Wembley. Pepsi has the option to extend the deal for future years.
Touche Ross has conducted its eighth annual survey of profitability amongst advertising agencies.Results show that the WPP Group has now beaten Saatchi into second place as the biggest long – term borrower in the advertising industry . The general picture of the sector is of companies suffering from under-capitalisation, lacking strong management and weighed down… Continue reading Advertising Industry Financial Report
