More O’Ferrall Supersites is launching an above-the-line advertising campaign this week, starting with full colour inserts in the trade press. It is the first campaign of its kind that the outdoor company has initiated for over three years.The ‘Big Idea’ theme is designed to challenge agencies and advertisers to be brave with outdoor by stressing… Continue reading More O’Ferrall Launches Campaign
Nick Milligan is taking over as sales director of archive satellite channel, UK Gold. Milligan was formerly sales controller with Thames Television.
The price of the Daily Telegraph is to rise from 45p to 48p from Monday 1st February. The Saturday edition of the paper will not change, staying at 60p.
MTV Europe plans to launch a major consumer advertising cinema campaign on Friday, in conjunction with the first showing of Dracula. The satellite music station chose the movie deliberately as it is ‘inherently appealing to the youthful audience’ at which MTV’s advertisement is aimed.MTV plans to screen the campaign with other appropriate films during the… Continue reading MTV To Co-Star With Dracula
Australian beer company, Fosters, has just set up a deal to sponsor Sky Sport’s coverage of the England cricket team in India. The tour will run until 4th March.
AIRC director, Brian West, announced at the European Association For Commercial Radio general assembly this week that Alfonso Ruiz de Assin is to take over as president. West will remain on the executive committee of the Association.
Cinema admissions in Britain last year totalled 98 million, 5 million more than in 1991 and the highest figure for 12 years.The increase is attributed to box office hits such as Basic Instinct and Hook, as well as the continuing growth of multiplex cinemas.December was a particularly lucrative month with admissions totalling 9.8m, a 63%… Continue reading Cinema Admissions Rise In 1992
The Radio Authority has advertised the regional local licence for the North East of England. The licence is for a service on the FM band with the potential to reach 1 million adults. The closing date for applications is May 4.3 applications have been received for existing ILR Aberdeen licences. The incumbent NorthSound has applied… Continue reading ILR Licences
Shareholders in Midlands Radio have been given three weeks to decide whether to agree to the proposed takeover by London-based Capital Radio. The offer, which was announced on Friday, has been accepted by 52% of shareholders, and predictions are that the others will follow in the same vein. If Capital succeeds in taking over the… Continue reading Deadline For Midlands Shareholders
Over three months before it is due to go on the air Virgin Radio is already securing deals with national advertisers, some of whom will make their radio debuts on April 30 when the station begins transmission.Carling Black Label was first to book airtime, with McDonalds and Express Newspapers also keen to advertise over the… Continue reading Virgin Pulls In Clients
