MTV Europe plans to launch a major consumer advertising cinema campaign on Friday, in conjunction with the first showing of Dracula. The satellite music station chose the movie deliberately as it is ‘inherently appealing to the youthful audience’ at which MTV’s advertisement is aimed.MTV plans to screen the campaign with other appropriate films during the… Continue reading MTV To Co-Star With Dracula
Australian beer company, Fosters, has just set up a deal to sponsor Sky Sport’s coverage of the England cricket team in India. The tour will run until 4th March.
Over three months before it is due to go on the air Virgin Radio is already securing deals with national advertisers, some of whom will make their radio debuts on April 30 when the station begins transmission.Carling Black Label was first to book airtime, with McDonalds and Express Newspapers also keen to advertise over the… Continue reading Virgin Pulls In Clients
The price of the Daily Telegraph is to rise from 45p to 48p from Monday 1st February. The Saturday edition of the paper will not change, staying at 60p.
BSkyB is launching a new bi-monthly magazine for subscribers next week called Plus, in the hope that it will educate viewers in matters such as the upgrading of systems and also promote audience loyalty.The magazine will not carry advertising initially but it is likely that it will be included towards the end of the year.… Continue reading BSkyB Launches Plus Mag
Shareholders in Midlands Radio have been given three weeks to decide whether to agree to the proposed takeover by London-based Capital Radio. The offer, which was announced on Friday, has been accepted by 52% of shareholders, and predictions are that the others will follow in the same vein. If Capital succeeds in taking over the… Continue reading Deadline For Midlands Shareholders
Cinema admissions in Britain last year totalled 98 million, 5 million more than in 1991 and the highest figure for 12 years.The increase is attributed to box office hits such as Basic Instinct and Hook, as well as the continuing growth of multiplex cinemas.December was a particularly lucrative month with admissions totalling 9.8m, a 63%… Continue reading Cinema Admissions Rise In 1992
The editor of Today newspaper, Martin Dunn, is leaving the paper to start up as editor of the Boston Herald in March. Deputy editor of the paper, Amanda Platell is also set to leave, taking up the position of group managing director with MGN.
The ITV detective drama series Poirot is being sponsored his year by AEG, the network’s first deal with a domestic appliances manufacturer. The contract is valued at £500,000 and consists of 15-second opening and 10- second closing credits.
BSkyB is launching a new bi-monthly magazine for subscribers next week called Plus, in the hope that it will educate viewers in matters such as the upgrading of systems and also promote audience loyalty.The magazine will not carry advertising initially but it is likely that it will be included towards the end of the year.… Continue reading BSkyB Launches Plus Mag
