Rajar Q3 2019: National stations and networks

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8 minutes

Total Global Radio continues to top Rajar’s league table, but its growth streak has slowed. Meanwhile, BBC stations take a hit and Bauer reports overall growth.


Reach

Total Global Radio UK continues to top Rajar’s league table, attracting just under 24m weekly listeners across 15 national stations – however, its growth streak has slowed with a -0.7% decline in reach reported in Q3.

Global’s best performing stations in terms of total reach include Heart brand, which grew by 1% to more than 9.8m; Capital brand, down by -1.6% to 8.1m; and Smooth brand, up just 0.1% to almost 5.8m.

Meanwhile, Bauer reported a 1.6% boost across its entire portfolio of stations, taking its total weekly reach to almost 18.4m.

Bauer’s best performing stations include Hits Radio brand, which was up 3% to almost 6.7m; Kiss Network, up 3.3% to almost 5.6m; and Absolute Radio Network, up 3.8% to almost 5m.

Some of the biggest upsets in the market include Global’s Classic FM, down -8.7% in Q3 to 5.1m; and Bauer’s Kiss, down -10.2% to almost 3.8m.



Virgin Radio
also recorded a quarter-on-quarter decline of -8.3% following a period of rapid growth. The station has a total weekly reach of 1.4m.

Meanwhile, the top BBC stations recorded declines. BBC Radio 2 – still a colossus with 14.2m weekly listeners – was down -2.8%, while BBC Radio 4 (including 4 Extra) was down the same to 10.8m.

Some notable mentions this quarter must include the relatively new station JACK, up 12.6% to 394,000; Bauer’s Greatest Hits Radio, up 14.4% to 818,000; and Global’s Heart 80s, up 11.8% to almost 1.7m

Share

Commercial radio has marked its largest share of the market in the past 20 years, continuing to close the gap on the BBC – up 5.3% year-on-year to a total share of 48.1%.

Total Global Radio once again claims the highest share at 21%, up 0.2 percentage points over the quarter and 0.8pp YoY.

However, in a market shake-up, Bauer Radio Total has drawn level with BBC Radio 2. Both take a share of 15.9%, representing a quarterly increase of 0.6pp for Bauer and a drop of -0.5pp for BBC Radio 2.

Meanwhile, BBC Radio 4 (including 4 Extra) dropped -0.2pp QoQ and -0.7pp YoY to 12.2%.

The next largest share belong to Global’s Heart Brand UK (6.4%), BBC Radio 1 (5.8%) and Bauer’s Hits Radio Brand (5.5%).

Average hours per listener

BBC Radio 4 (including 4 Extra) leads the table in average hours per listener for Q3 2019 at 11.2 hours, despite falling -1.8% over the quarter and -6.7% over the year.

In second place by an average of just 6 minutes, BBC Radio 2 claims 11.1 hours, down -2.6% QoQ and -7.5% YoY.

Meanwhile, Global’s LBC Network continues to claim third place with 9.7 hours, an increase of 1% over the quarter, followed by Total Global Radio UK – which held steady once again at 8.9 hours.

BBC 6 Music dropped another place in the rankings after falling -6.4% quarter-on-quarter to 8.8 hours, down a further 36 minutes.

Elsewhere, Bauer Radio – Total increased its listening 1.2% QoQ to 8.7 hours, representing no change year on year.

However, Classic FM, BBC Radio 5 live sports extra and talkRADIO were among those stations to see the largest growth in listening hours over the quarter, up 14.9% to 7.7 hours, 33.3% to 6 hours and 12.2% to 5.5 hours, respectively.

GroupEnding Sep18Ending Dec 18Ending Mar19Ending Jun19Ending Sep19QoQ % Change Jun19 vs Sep19YoY % Change Sep18 vs Sep19
Total Global Radio (UK)Global Radio23,66823,66123,51723,96723,806-0.70.6
Bauer Radio – TotalBauer Radio18,16517,93717,68318,08318,3711.61.1
BBC Radio 2BBC14,63714,88915,35614,59314,181-2.8-3.1
BBC Radio 4 (including 4 Extra)BBC11,01510,85511,45911,10710,793-2.8-2.0
BBC Radio 4BBC10,64210,48411,01010,57210,342-2.2-2.8
Heart Brand (UK)Global Radio9,6629,7439,6559,7179,8101.01.5
BBC Radio 1BBC9,6009,3759,3039,5639,352-2.2-2.6
Heart Network (UK)Global Radio8,4798,5378,5248,5368,5640.31.0
Capital Brand (UK)Global Radio8,4128,2518,1728,2338,103-1.6-3.7
Capital Network (UK)Global Radio7,4347,2667,2017,1977,071-1.8-4.9
Hits Radio BrandBauer Radio6,4386,1626,0676,4916,6843.03.8
BBC Radio 5 live (inc. sports extra)BBC5,5855,1115,5505,6915,8693.15.1
Smooth Brand (UK)Global Radio5,8145,8325,7045,7485,7530.1-1.0
Kiss NetworkBauer Radio5,7595,5735,2155,3795,5583.3-3.5
Classic FMGlobal Radio5,1835,3095,2885,6275,137-8.7-0.9
Smooth Radio Network (UK)Global Radio5,0045,1035,0705,0695,1331.32.6
BBC Radio 5 liveBBC5,0314,9655,4035,2424,983-4.9-1.0
Absolute Radio NetworkBauer Radio4,8544,7514,7094,7434,9213.81.4
Total Wireless GroupTotal Wireless Group4,6404,8005,0915,1114,860-4.94.7
Magic NetworkBauer Radio4,0554,2194,1084,1204,2032.03.6
KissBauer Radio4,4364,0543,8634,1903,762-10.2-15.2
MagicBauer Radio3,2163,4433,3243,3333,4824.58.3
talkSPORTTalkSPORT2,9592,9593,0553,1122,948-5.3-0.4
LBC Network (UK)Global Radio2,0902,2062,2502,3522,5749.423.2
KisstoryBauer Radio2,1581,8051,8452,3232,5549.918.4
Absolute RadioBauer Radio2,4262,3872,4242,1512,44713.80.9
BBC 6 MusicBBC2,5182,2952,5152,2852,4145.6-4.1
BBC Radio 5 live sports extraBBC1,6726677081,4842,19547.931.3
BBC Radio 4 ExtraBBC2,0102,1302,2382,2231,987-10.6-1.1
BBC Radio 3BBC1,9341,8262,0402,0281,932-4.7-0.1
Capital XTRA (UK)Global Radio1,8401,7921,7601,9311,879-2.72.1
Absolute 80sBauer Radio1,7621,4791,7371,7791,8242.53.5
Radio X Network (UK)Global Radio1,7171,6481,5381,6211,7377.21.2
Heart 80sGlobal Radio1,3571,3121,4221,4951,67211.823.2
Virgin RadioTalkSPORT4144471,3011,5451,417-8.3242.3
Gold Network (UK)Global Radio1,3321,2531,2281,3021,288-1.1-3.3
BBC World ServiceBBC1,4771,5561,4781,4521,205-17.0-18.4
Planet RockBauer Radio1,0571,0921,2121,2131,067-12.00.9
1Xtra from the BBCBBC1,0361,0561,0501,1021,066-3.32.9
Smooth ExtraGlobal Radio1,162908962995936-5.9-19.4
Absolute Radio 90sBauer Radio913969958907856-5.6-6.2
Greatest Hits RadioBauer RadioN/AN/A55671581814.4N/A
Hits RadioBauer Radio8018047877818103.71.1
Absolute Classic RockBauer Radio716773786741721-2.70.7
Mellow MagicBauer Radio53760360359366412.023.6
BBC Asian Network UKBBC631527536614602-2.0-4.6
Kiss FreshBauer Radio568620588573562-1.9-1.1
Jazz FMBauer Radio6575895715485480-16.6
HeatBauer Radio6386525675225383.1-15.7
Kerrang!Bauer Radio6505825174905042.9-22.5
Heart ExtraGlobal Radio681583470503466-7.4-31.6
talkRADIOTalkSPORT2613023393864096.056.7
Total JACKTotal JACK21920130535039412.679.9
Sunrise Radio NationalSunrise Radio3153033383723833.021.6
Magic ChilledBauer Radio3363373363553776.212.2
talkSPORT2TalkSPORT279326424439326-25.716.8
Magic SoulBauer Radio355307288347311-10.4-12.4
Country Hits RadioBauer RadioN/AN/AN/A20823412.5N/A
Scala RadioBauer RadioN/AN/AN/A258231-10.5N/A
Absolute Radio 00sBauer RadioN/AN/AN/AN/A209N/AN/A
Absolute Radio 70sBauer Radio2502291932062081.0-16.8
Virgin AnthemsTalkSPORTN/AN/A7414520843.4N/A
Virgin ChilledTalkSPORTN/AN/A928314878.3N/A
Absolute Radio 60sBauer RadioN/AN/AN/AN/A125N/AN/A
National Stations Weekly Reach (000s)

Source: RAJAR

GroupEnding Sep 18Ending Dec 18Ending Mar 19Ending Jun 19Ending Sep 19QoQ % Point Change Jun19 vs Sep19YoY % Point Change Sep18 vs Sep19
Total Global Radio (UK)Global Radio20.420.820.721.021.20.20.8
Bauer Radio – TotalBauer Radio15.615.414.915.315.90.60.3
BBC Radio 2BBC17.118.117.416.415.9-0.5-1.2
BBC Radio 4 (including 4 Extra)BBC12.912.713.112.412.2-0.2-0.7
BBC Radio 4BBC11.611.211.911.111.0-0.1-0.6
Heart Brand (UK)Global Radio6.46.56.66.56.4-0.10
BBC Radio 1BBC6.05.75.75.95.8-0.1-0.2
Heart Network (UK)Global Radio5.65.75.85.65.5-0.1-0.1
Hits Radio BrandBauer Radio5.35.35.05.25.50.30.2
BBC Radio 5 live (inc. sports extra)BBC4.13.43.53.94.50.60.4
Capital Brand (UK)Global Radio4.34.34.24.34.40.10.1
Smooth Brand (UK)Global Radio4.14.24.24.34.2-0.10.1
Classic FMGlobal Radio3.53.63.83.74.00.30.5
Smooth Radio Network (UK)Global Radio3.53.73.73.83.7-0.10.2
Capital Network (UK)Global Radio3.63.63.63.63.600
Absolute Radio NetworkBauer Radio3.43.33.53.53.60.10.2
Total Wireless GroupTotal Wireless Group3.13.33.33.33.300.2
BBC Radio 5 liveBBC3.43.33.43.23.20-0.2
Kiss NetworkBauer Radio3.13.02.62.62.90.3-0.2
LBC Network (UK)Global Radio2.02.12.12.22.50.30.5
Magic NetworkBauer Radio2.32.42.32.32.300
BBC 6 MusicBBC2.22.12.42.12.10-0.1
MagicBauer Radio1.81.81.71.71.90.20.1
talkSPORTTalkSPORT1.91.92.01.91.8-0.1-0.1
Absolute RadioBauer Radio1.91.72.01.61.80.2-0.1
KissBauer Radio2.01.81.51.61.5-0.1-0.5
Radio X Network (UK)Global Radio1.41.41.21.31.40.10
KisstoryBauer Radio1.00.70.71.11.30.20.3
BBC Radio 3BBC1.21.21.21.31.300.1
BBC Radio 5 live sports extraBBC0.70.10.10.71.30.60.6
BBC Radio 4 ExtraBBC1.31.51.31.31.2-0.1-0.1
Absolute 80sBauer Radio0.80.80.80.91.00.10.2
Gold Network (UK)Global Radio1.00.90.91.01.000
Capital XTRA (UK)Global Radio0.70.70.60.70.80.10.1
Planet RockBauer Radio0.70.71.01.00.8-0.20.1
Virgin RadioTalkSPORT0.10.20.81.00.8-0.20.7
Heart 80sGlobal Radio0.50.50.60.70.700.2
BBC World ServiceBBC0.70.80.70.60.60-0.1
Greatest Hits RadioBauer RadioN/AN/A0.40.50.60.1N/A
Absolute Classic RockBauer Radio0.30.40.40.30.40.10.1
Absolute Radio 90sBauer Radio0.40.40.50.40.400
1Xtra from the BBCBBC0.40.50.40.40.400
Smooth ExtraGlobal Radio0.60.50.50.50.4-0.1-0.2
Hits RadioBauer Radio0.30.30.40.40.3-0.10
Magic SoulBauer Radio0.20.20.20.20.200
Mellow MagicBauer Radio0.30.30.30.30.2-0.1-0.1
Jazz FMBauer Radio0.30.20.20.20.20-0.1
Kerrang!Bauer Radio0.30.20.20.20.20-0.1
Total JACKTotal JACK0.10.10.20.20.200.1
Sunrise Radio NationalSunrise Radio0.20.10.10.10.20.10
talkRADIOTalkSPORT0.10.10.10.20.200.1
BBC Asian Network UKBBC0.40.30.20.20.20-0.2
HeatBauer Radio0.20.30.20.20.200
Heart ExtraGlobal Radio0.30.30.20.20.1-0.1-0.2
Country Hits RadioBauer RadioN/AN/AN/A0.10.10N/A
Absolute Radio 70sBauer Radio0.10.10.10.10.100
Absolute Radio 00sBauer RadioN/AN/AN/AN/A0.1N/AN/A
talkSPORT2TalkSPORT0.10.10.10.10.100
Virgin AnthemsTalkSPORTN/AN/A00.10.10N/A
Kiss FreshBauer Radio0.20.20.20.20.1-0.1-0.1
Magic ChilledBauer Radio0.10.10.10.10.100
Scala RadioBauer RadioN/AN/AN/A0.10.10N/A
Virgin ChilledTalkSPORTN/AN/A0000N/A
Absolute Radio 60sBauer RadioN/AN/AN/AN/A0N/AN/A
National Stations Share Of Listening (%)

Source: RAJAR

GroupEnding Sep 18Ending Dec 18Ending Mar 19Ending Jun 19Ending Sep 19QoQ % Change Jun19 vs Sep19YoY % Change Sep18 vs Sep19
BBC Radio 4 (including 4 Extra)BBC12.011.711.711.411.2-1.8-6.7
BBC Radio 2BBC12.012.211.611.411.1-2.6-7.5
BBC Radio 4BBC11.110.711.010.710.6-0.9-4.5
LBC Network (UK)Global Radio9.89.99.69.69.71.0-1.0
Total Global Radio (UK)Global Radio8.88.98.98.98.901.1
BBC 6 MusicBBC8.89.09.99.48.8-6.40
Bauer Radio – TotalBauer Radio8.78.78.58.68.71.20
Hits Radio BrandBauer Radio8.38.68.38.28.20-1.2
Radio X Network (UK)Global Radio8.48.88.18.18.0-1.2-4.8
Planet RockBauer Radio6.86.78.28.07.8-2.514.7
Classic FMGlobal Radio6.86.97.36.77.714.913.2
BBC Radio 5 live (inc. sports extra)BBC7.66.66.56.97.610.10
Gold Network (UK)Global Radio7.67.67.87.87.5-3.8-1.3
Smooth Brand (UK)Global Radio7.27.47.47.67.3-3.91.4
Smooth Radio Network (UK)Global Radio7.17.47.57.67.2-5.31.4
Greatest Hits RadioBauer RadioN/AN/A7.37.47.2-2.7N/A
Absolute RadioBauer Radio7.97.18.37.67.2-5.3-8.9
Absolute Radio NetworkBauer Radio7.17.17.67.57.2-4.01.4
BBC Radio 3BBC6.56.66.16.56.61.51.5
Total Wireless GroupTotal Wireless Group6.96.96.66.66.60-4.3
Heart Brand (UK)Global Radio6.76.76.96.86.5-4.4-3.0
Heart Network (UK)Global Radio6.76.76.96.76.4-4.5-4.5
BBC Radio 5 liveBBC7.06.66.56.36.30-10.0
talkSPORTTalkSPORT6.56.66.66.26.20-4.6
BBC Radio 1BBC6.46.16.36.36.1-3.2-4.7
BBC Radio 5 live sports extraBBC4.51.41.74.56.033.333.3
BBC Radio 4 ExtraBBC6.96.85.85.95.7-3.4-17.4
Virgin RadioTalkSPORT3.33.86.06.55.7-12.372.7
talkRADIOTalkSPORT4.04.34.04.95.512.237.5
Magic NetworkBauer Radio5.75.75.75.85.5-5.2-3.5
MagicBauer Radio5.65.45.35.35.41.9-3.6
Capital Brand (UK)Global Radio5.15.35.25.35.41.95.9
Kiss NetworkBauer Radio5.45.45.05.05.36.0-1.9
Scala RadioBauer RadioN/AN/AN/A5.95.3-10.2N/A
Absolute 80sBauer Radio4.45.15.05.25.2018.2
Absolute Classic RockBauer Radio4.54.74.94.65.110.913.3
Capital Network (UK)Global Radio4.95.05.05.15.104.1
Magic SoulBauer Radio4.55.15.76.05.1-15.013.3
BBC World ServiceBBC5.15.34.84.55.011.1-2.0
KisstoryBauer Radio4.54.14.14.94.908.9
Smooth ExtraGlobal Radio5.45.65.05.44.6-14.8-14.8
Total JACKTotal JACK4.84.55.35.24.5-13.5-6.3
Kerrang!Bauer Radio4.44.14.04.24.32.4-2.3
Absolute Radio 90sBauer Radio5.04.44.84.44.3-2.3-14.0
Hits RadioBauer Radio3.94.25.65.14.2-17.67.7
KissBauer Radio4.64.53.93.94.15.1-10.9
Jazz FMBauer Radio4.13.73.93.94.02.6-2.4
Sunrise Radio NationalSunrise Radio5.14.64.23.84.05.3-21.6
Capital XTRA (UK)Global Radio3.64.13.53.64.011.111.1
Heart 80sGlobal Radio4.04.14.44.84.0-16.7n/a
Country Hits RadioBauer RadioN/AN/AN/A3.83.92.6N/A
1Xtra from the BBCBBC4.34.74.33.93.90-9.3
Magic ChilledBauer Radio3.63.84.33.73.95.48.3
BBC Asian Network UKBBC5.85.34.34.03.7-7.5-36.2
HeatBauer Radio3.54.04.13.53.62.92.9
Mellow MagicBauer Radio5.04.44.44.33.6-16.3-28.0
Virgin AnthemsTalkSPORTN/AN/A4.33.83.5-7.9N/A
Absolute Radio 70sBauer Radio3.74.13.73.43.40-8.1
Virgin ChilledTalkSPORTN/AN/A5.34.52.9-35.6N/A
Heart ExtraGlobal Radio4.34.33.73.92.8-28.2-34.9
Absolute Radio 00sBauer RadioN/AN/AN/AN/A2.6N/AN/A
Kiss FreshBauer Radio2.93.03.22.82.6-7.1-10.3
talkSPORT2TalkSPORT3.84.03.53.12.4-22.6-36.8
Absolute Radio 60sBauer RadioN/AN/AN/AN/A2.4N/AN/A
National Stations Average Hours Per Listener

Source: RAJAR



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