More Opinion articles

Our columnist Raymond Snoddy discusses the pitfalls Project Canvas must traverse before hitting the UK market.

Anna Cremin, head of research and consumer insight, Pearl & Dean, on how independent cinemas can offer advertisers reach to more engaged audiences.

In his latest monthly column for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, returns from his holiday and ponders the increasing success of Spotify.

David Spon-Smith, consultant at Accenture, comments on Ray Snoddy’s BARB figures give a boost to commercial TV article, which was published on Wednesday…

The latest report from GfK’s Laura Dollin looks at how the recession is affecting consumers’ media habits…When will the recession end? This is the million-dollar question everyone wants the answer to. Whilst we can’t predict when the credit crunch will be over, it is possible to discover how the recession is affecting consumers, and what this… Continue reading GfK: When will the recession end?

Our columnist Raymond Snoddy on the news that GMG is considering options for the Observer. At first sight the leaked details of Guardian Media Group’s review of the future of the Observer seems crass and inept. You don’t take fundamental decisions about any major asset in the depths of a recession – let alone a 218-year-old… Continue reading The future of the Observer

Julia Hutchison, COO of the Association of Publishing Agencies (APA), looks at the worldwide success of customer publishing…The UK customer publishing market is booming, with a current value of £904 million, set to rise to over a billion pounds in the UK by 2012. Showing strength, even in tough economic times, the industry has grown… Continue reading Customer publishing on an international scale

Our weekly columnist Raymond Snoddy examines the latest BARB viewing figures for the first half of the year.“At the very least you can say that there is no evidence at this moment that conventional television and channels are dying or that they will die anytime soon.” There is a fundamental injustice at the heart of the… Continue reading BARB figures give a boost to commercial TV

Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, questions the uncertainty surrounding the television industry and asks whether mergers are the answer…

The latest report from Whitevector looks at the processes involved in analysing online discussions.A successful online discussion analysis project starts with a clear understanding of how the final, produced information will be used in marketing decision making. Even though just monitoring interesting online discussions is valuable in itself, significantly greater value can be achieved if… Continue reading Whitevector: Analysing online discussions – getting started