More Opinion articles

In an increasingly crowded TV marketplace it is vital that broadcasters make the most of multi-platform strategies to engage with their audiences. Johnny Webb, managing director of Virgin Media TV, looks at how this can be done…The UK has one of the most crowded and advanced TV markets in the world, sitting inside a bewilderingly… Continue reading Time to get creative – TV brands, content and marketing in a multi-platform world

Peter Seabrook-Harris, regional sales director, Pearl & Dean UK, looks at what obstacles lie ahead for digital cinema and how these can be overcome…Background to Digital & CinemaDigital has of course totally engulfed the world of music, photography and video (few, if any, retailers now offer analogue/video products) with cinema the very last bastion of… Continue reading Digital Dreams – Is The Picture Still Blurred?

Kiss 100’s Joanna Knights investigates why younger audiences are listening to the radio more…Radio has progressively improved over the years through many phases of development. With the digital age in full throttle, radio is a multitude of ever expanding brands, pioneering DJs and musical ideals. These factors combine to etch a distinct image of each… Continue reading Young People And The Radio

Kevin Murphy, joint managing director, Zed Media, discusses how the deepening financial crisis could affect both businesses and individuals in the media industry…I was recently at a networking event, which as always provided fascinating insights as to the state of the wider media industry. Usually people begin conversations in a more guarded and PR friendly… Continue reading A Time For Confidence And Consideration

Claire Higgins, head of marketing, Hearst Digital, looks at new research examining how women use the internet…Although vast amounts of studies have been undertaken on general online usage patterns there has been a distinct lack of purely female centric research. With an estimated 48% of internet users in the UK being female this seems an… Continue reading Trends Insight – Women Online

Richard Windle, director, Ipsos Mori, looks at the current media research landscape and gives us his views…The rapid pace of change in media consumption has placed increasing demands on how different media are measured. Indeed the take-up of multi-platforms presents new and real challenges when attempting to research fragmenting and diversifying markets. Erwin Ephron in… Continue reading Is Research Keeping Up?

David Evans, business director, MediaTel.co.uk, looks ahead at the forthcoming season of must-see MediaTel seminars…The morning of October 15 sees the beginning of our 08/09 seminar season with the first of our “Future of..” events examining the prospects for media agencies. Feedback from attendees over the past three years indicates the relevance, convenience and value… Continue reading MediaTel Seminar Season Kicks-Off

Christina Goodman, director of global marketing and client development, Dynamic Logic, looks at aggregated results from the latest mobile research studies in the UK and US and sees what they can tell us about mobile brand advertising performance…From over 30 AdIndex for Mobile research studies conducted in the US and the UK across a number… Continue reading Exposure to Mobile Advertising Can Positively Shift Brand Metrics

Angee Walls, managing director, Catalina Marketing UK, examines in-store marketing and how it can be used to good effect, particularly during these tough economic times…The recent press obsession with the current economic climate has created a change in attitude among consumers and retailers alike. While the truth of rising food prices has pushed retailers to… Continue reading In-Store Marketing

Iain Dawson, head of insight, Equi=Media, discusses the main points that online marketers should be focusing on in their attempts to improve understanding of consumer behaviour.Search marketing has continued its meteoric rise this year, and will undoubtedly be one of the most powerful marketing tools in 2008. But it’s clear that the search discipline is… Continue reading Searching For The Answers – Why Online Marketers Need To Get Better At Analysing Consumer Behaviour