More Opinion articles

David Evans, MediaTel.co.uk business director, looks at the skills needed by researchers and how these can best be provided.Researchers on both the agency and owner side have to be chameleon-like in the wide range of skills they possess. The many stages of a research project mean that media researchers have to be able to innovate,… Continue reading Making Research Count

Antony Miller, head of media development at Royal Mail, explains why brands should not be dazzled by digital to the detriment of traditional media channels.It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels… Continue reading Dazzled By Digital

Derek Jones, MediaTel Group managing director, announces the launch of a new online trading system and the benefits it will offer the industry.Maybe it is a timely coincidence that we should announce the start of a trial programme for DELTA, our new booking and trading system for online, at the same time as the whole… Continue reading New Online Trading System To Bring Efficiencies To The Buying Process

Christina Goodman, head of global marketing and business development at Dynamic Logic, discusses how recent research from the company suggests that social networking sites present a unique platform where brands can connect with consumers.Social networking sites have enjoyed an undisputed popular growth phenomenon over the past few years. MySpace, Facebook and LinkedIn currently offer advertisers… Continue reading Opportunities And Challenges For Brands On Social Networking Sites

Richard Maddock, station director of Radio City, Liverpool’s biggest commercial radio station, discusses the past two years that he has been working on the launch of City Talk 105.9, Liverpool’s first speech only station, which launched at the end of January…The prospect of launching any kind of new radio station in a tough local market… Continue reading Talk Radio

Peter Bowman, general manager of JICIMS, provides an update on the latest in the development of an online planning currency…JICIMS is making progress. The key stakeholders in JICIMS – that’s the Joint Industry Committee for Internet Measurement Systems – are determined to resolve the many outstanding issues on the road to providing both definitive internet… Continue reading JICIMS – Making Progress

Rob Atkinson, new UK managing director at Clear Channel Outdoor UK, reports on the latest innovations in outdoor advertising and explains how the world’s oldest advertising medium is evolving with the latest technology…Outdoor is arguably today’s most powerful advertising medium – from the moment we set outside to the time we return home we are… Continue reading Outdoor Innovations

Alan Oliver, head of business development at Virgin Radio, looks at the current state of commercial radio in the UK in light of recent mixed news, and puts forward the case for why the medium is important for both consumers and advertisers…“Blink and you’ll miss it.” For me, that’s the line that currently sums up… Continue reading The Rise Of Radio

Ahead of MediaTel Group’s ‘Future of Consumer Magazines’ seminar this week, James Papworth, group marketing and strategy manager at IPC Media, dissects the market post-ABCs and looks at what’s on the menu for the future…If there’s one subject that over the years has graced more pages of more magazines than any other then I suspect… Continue reading ABCs: What’s Cooking This Time Around?

Nick Mawditt, global director of Insight & Marketing, Kinetic, looks at the new POSTAR contract and how it will expand and enhance the current offering…Lift the bonnet of most methodologies behind today’s accepted media currencies and you may not like what you find. Most settle for consistency and tradition, finding comfort in a single source… Continue reading Why POSTAR’s New Contract Should Be Applauded For Its Realism