Jason Goodman, CEO at Albion, on how political advertising’s failure to capture popular sentiment around the coming election led to the creation of the ‘Slapometer’.
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Chris Williamson, chief economist at Markit and author of the IPA/BDO Bellwether Report – the quarterly survey of marketing expenditure – gives his take on the latest findings published last week, and on the economic outlook in general.
Raymond Snoddy says that the arrivals of Archie Norman and Adam Crozier have been marked by an auspicious turn in ITV’s fortunes …
In our latest Media Playground Thought Leadership piece, nugg.ad CEO Stephan Noller describes three areas that will define behavioural targeting in the near future.
Emilie Carson, media director at more2, says that partnering with experts and making the the most of your data could see your business reaping the rewards.
Claire Myerscough, business intelligence director at News International, explains why ‘word of mouth’ will be more important than ever in 2010…
John Cole, managing director of Adknowledge, says we should expect a fundamental shift away from broadcast to opt-in style ‘social currency’ media.
Raymond Snoddy on the power of television in the forthcoming general election and the attitude of the main parties towards the media.
Frances Dickens, CEO of barter company Astus, explains exactly what corporate barter is and how it’s growing.
Raymond Snoddy on the decline of Bebo and the “lost generation” of brand managers who just don’t get social media.