More Opinion articles

Claire Myerscough, commercial business intelligence director at News International, explains why IPA Touchpoints is the foundation for joined-up thinking …

This week’s column finds Raymond Snoddy ruminating on CRR, product placement and the Tony Ball appointment saga.

Our latest GfK research report, written by Susannah Palmer, looks at the research firm’s talent measurement system, Talent Tracker.

Carl White, CEO of ValueClick Europe, on the recent increase in mergers and acquisitions activity in the EU internet space.

In his latest piece for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says that the death of TV advertising has been greatly exaggerated.

In our latest Research Focus report, Ipsos MediaCT looks at whether Apple’s decision to allow users to access Spotify on the iPhone, a music streaming service that is in direct competition with iTunes, is a mistake?

Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, on the possible outcomes of the Competition Commission’s ruling on Contract Rights Renewal.

Raymond Snoddy wonders if a stiff drink is the best response to the British Medical Association’s call for a total ban on alcohol advertising.

The latest research piece from Whitevector looks at the impact sports sponsorship can have for brands.

Steve Cox, marketing director at Titan Outdoor, on the elements that go together to make posters a powerful “multiplier” when combined with other media