Despite an overwhelming amount of hype surrounding its launch at the end of the nineties, interactive TV has been slow getting out of the blocks. However, after a number of false starts the medium is slowly finding its way into the marketing mix and Nigel Gwilliam, e-commerce and new media consultant at the IPA, is… Continue reading NewsLine Column: A Crucial Year For Interactive TV
With the latest figures from the IAB showing that internet advertising is quickly reaching maturity, Nick Sparey, consultant at Media Audits, explains that accountability is key to making online an increasingly important part of the marketing mix.The growth in internet advertising has been well-chronicled for some time now, with the medium developing in size through… Continue reading NewsLine Column: Accountability Will Be A Key Measure Going Forward
