More Opinion articles

In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, questions the world of advertising and his humble place within it…

Jim Marshall: The mobile phone is about to have a revolutionary impact on all forms of human communications, providing real convergence and potentially harnessing the power of all the advertising media in one place and more.

Newsline columnist Raymond Snoddy wonders why the BBC Trust is “probably doomed” – for no good reason at all – when overall it has done exactly what it was set up to do …

Cameron Yuill, CEO of AdGent 007, predicts that 2010 is “going to be an amazing break out year in which all our ‘experiments’ with social and real time media become permanent fixtures”…

Newsline columnist Raymond Snoddy explains why The Guardian “can’t see the point of choking off digital growth in return for the relatively modest sums that they believe pay walls would produce” …

Alex Hunter, the IPA’s finance director, explains why media professionals shouldn’t be too quick to bin survey requests – “not only is it of statistical importance to the person sending it to you, but its result could be of real commercial benefit” ….

Shaun Gregory, managing director of media sales at 02, says forget the hype – 2010 is the year accountability arrives and the market fully embraces mobile advertising.

Newsline columnist Raymond Snoddy explains why Deloitte’s “practical and sensible” predictions for 2010 put them ahead of the pack.

Claire Myerscough, News International Commercial business intelligence director, explains how commoditisation can create a false economy for advertisers …

Tess Alps, chief executive of TV marketing body Thinkbox, predicts what the future could hold for TV and gives her thoughts on last week’s comment piece from GoViral’s Jimmy Maymann.