Outdoor advertising spend in the US fell by 4.6% in the first half, according to the latest data from the Outdoor Advertising Association of America (OAAA). The OAAA says that the decline does not paint as bleak a picture as might first seem to be the case, as many other media – which are now… Continue reading US Outdoor Revenue Falls 4.6% In H1
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Outdoor advertising has grown steadily across Western Europe in the past decade, with its share of all advertising increasing by 15% between 1988 and 2000, according to a new study from Media Intelligence. Growth is often stronger in regions where television advertising is weak or waning, the report says. The report shows that outdoor achieved… Continue reading Outdoor Advertising Grows Strongest Where TV Is Weak, Finds Study
The fastest growing advertising medium of last year was not the internet, or indeed any of the traditional offline media, but rather ambient media, according to the latest report on the industry by outdoor contractor Concord. The term ‘ambient advertising’ essentially covers a range of new marketing techniques that have been developed in recent years,… Continue reading Ambient Advertising Outgrows All Other Media, Says Concord
Record numbers of people were exposed to outdoor roadside advertising in 2001, with audiences rising 2.6% year on year and the number of impacts up by 150 million per week to over six billion, according to a report from outdoor contractor JCDecaux. The Poster Track Study shows that the average level of prompted awareness for… Continue reading Outdoor Roadside Achieves Record Audiences In 2001, According To JCDecaux
Revenue for the outdoor industry was down by 2.5% in 2001 but the medium is expected to rise out of the downturn with 4.2% growth in 2002, according to a report by outdoor buying company Blade. The research shows that revenue for the entire outdoor medium had fallen to £670 million last year. However, Blade… Continue reading UK Outdoor To Show Good Growth In 2002
According to the latest data from the Outdoor Advertising Association of America (OAAA), Q3 revenues for US outdoor spending were up 1% over a year ago, despite the weak advertising market and the events of 11th September. Net revenues for outdoor are 2.5% when compared to the same period last year, total revenues for 2001… Continue reading US Outdoor Expected To Show Gains For 2001
The outdoor industry experienced a 3% rise in ad revenue in the first half of this year, according to the latest figures from the Outdoor Advertising Association (OAA). Year on year analysis by the OAA reveals that outdoor revenue was up 14.6% in Q1, but fell by 5.8% in Q2. According to chairman of the… Continue reading Outdoor Revenue Up 3% In H1, Says OAA
Outdoor spending in the US bucked the downturn to grow 2% in Q1 2001. Whilst this is hardly a huge increase, it is significant coming at a time when total ad spend for the period dropped by 5.5%. The Outdoor Advertising Association of America (OAAA) reports that outdoor spending in the US grew to $1.25… Continue reading US Outdoor Revenues Grow In Q1 2001
The new technology sector in outdoor advertising, which includes screens, video walls and interactive kiosks, is set to increase its revenue from £2.7 million to £8.7 million by the end of the year, according to a report by Outdoor Connection. Nearly 82% of the total revenue for the new technology sector is generated in leisure… Continue reading New Technology To Grow In Outdoor Advertising
New research has revealed the extent to which the issue of illegal fly posting divides the industry, with creative directors in the main supporting the “guerrilla” tactic and media directors condemning it, while acknowledging clients’ desire for the street credibility it can command. A survey by outdoor specialists Concord found that 77% of creative directors… Continue reading The Media Buzz On Fly Posting