While press reports declare the UK to be slipping into ad revenue decline the outdoor industry continues to enjoy a boom period. Still one of the market’s smaller players, with around 5% of total adspend, its growth continues, partly as a result of corrosion across other media. Iain McLellan, director of the Outdoor Advertising Association… Continue reading Insight Analysis: Feature: Outdoor Holds Onto Its Place In The Sun
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After a slump during the first six months of 1999, outdoor advertising is back on track with the latest estimates for revenue growth in 2000 showing a mini-boom in the industry. Optimedia’s latest report predicts a growth of 8% during 2000, double the growth rate in 1999, and 3% higher than that predicted for total… Continue reading Insight Analysis: Mini-boom Predicted For Outdoor Advertising