CBS Outdoor and McCann Erickson have joined forces to create the first ever campaign to directly publish real-time web content onto the underground’s digital screens.The campaign, which has been planned by OMD, is set to run for two week across the capital from today.Jon Lewen, account director at CBS Outdoor’s Alive, said: “McCann Erickson stole… Continue reading CBS And McCann Erickson Create New Real-Time Campaign
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JCDecaux has confirmed it is in talks about a possible merger with News Corp’s Russian-based outdoor advertising arm, News Outdoor.The deal, with is expected to be worth around £570 million, would see JCDecaux race ahead of its rival Clear Channel Communications to become the world’s largest outdoor advertising company.Rupert Murdoch has reportedly been looking to… Continue reading JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm
CBS Outdoor has launched a new large-format bus advertising opportunity called the Super 12.The new format, which has the same dimensions as a 48-Sheet, will initially be available on 30 buses in Leeds and features a removable and reusable mesh panel replacing traditional vinyl.The advertising space will be sold in packs of 10, or as… Continue reading CBS Outdoor Launches New Bus Ad Format
KBH Transport Media, the rail outdoor contractor, has increased its business with the First Group by winning the five year onboard advertising contract for First Great Western.The contract will provide 2000 traincard advertisement panels on 60 trains with 160 carriages running daily into Paddington , reaching an audience of 140,000 passengers a day.KBH already holds… Continue reading KBH wins First Great Western contract
The Outdoor Advertising Association (OAA) has announced that outdoor ad spend has slipped 1.6% year on year, falling for the third consecutive quarter.Outdoor ad spend fell by 6.9% in Q1 compared with the same period in 2007, which was the biggest decrease in the sector in the last six years.Alan James, chief executive of the… Continue reading Outdoor Ad Spend Falls Again
Mobile outdoor contractor Look Media is upgrading its Look Walker mobile billboards product with new Bluetooth capability.The Bluetooth facility enables clients to deliver their digital content straight to their target audiences in high footfall pedestrian areas, while the use of experienced staff to wear the Walkers allows a personal interaction offering guidance to people on… Continue reading Look Media Adds Bluetooth To Mobile Billboards
Titan Outdoor is launching a £2 million roll out of over 100 digital six-sheets at major train stations across London.Titan said that this marks the first phase of its digital expansion across its UK rail estate, building on its Transvision network established in 2002.The new digital six-sheets (known as D6s) use 65-inch high definition screens,… Continue reading Titan Invests In Digital Roll Out
Infolines is launching a new payphone kiosk with two six-sheet facades available for outdoor advertising – twice as many as the conventional high street phonebox.The third largest public payphone operator in the phone boxes sector of outdoor, Infolines Public networks, is set to refurbish and sell six-sheets on its own kiosks, which have been redesigned… Continue reading Infolines Launch New Outdoor Advertising Product
Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor’s new digital media opportunity on the London Underground.From today giant cross-track screens (the equivalent of 14 ft TV screens) will beam soundless commercial content in full motion and HD quality at 23 sites at five… Continue reading CBS Outdoor Launches Cross-Track Projection
Kangaroo, the proposed video-on-demand player from BBC Worldwide, ITV and Channel 4, has been referred to the Competition Commission by the Office of Fair Trading.In a statement released today, the OFT said that having referred the matter to the Competition Commission, the CC “now has 24 weeks to consider the issues, and collect better evidence… Continue reading Kangaroo Referred To Competition Commission