Outdoor advertising company JCDecaux has taken the £5 million advertising contract for panels on 50,000 BT phone boxes across the UK from rival Clear Channel.“This is a great opportunity to market a product that has universal penetration and is an integral part of the cityscape,” said Jeremy Male, UK chief executive at JCDecaux. “It is… Continue reading JCDecaux Takes £5 Million Contract From Clear Channel
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Titan Outdoor will switch its news content on its national ‘Transvision’ digital outdoor network of screens from the BBC to Sky News, giving Sky News an additional audience of around three million people each week.The BBC has broadcast on the Outdoor company’s 17 huge screens in Network Rail termini across the UK since 2003, and… Continue reading Titan Outdoor Swaps BBC For Sky News
In a deal valued at £2.7 million, London Underground is offering one advertiser a chance to own London with a 2-year sponsorship of Harry Beck’s iconic London Underground map.The sponsorship, the largest of its kind, is also the only opportunity to sponsor a London Underground branded property on this scale.The new sponsorship will run from… Continue reading Viacom Outdoor Offers Tube Maps Sponsorship
Phil Quartly, who left UTV Radio as commercial director after just six months in the role, has joined JCDecaux as head of sales.Quartly left UTV last week after joining the radio broadcaster from Emap (see Former SIRS Boss Joins UTV Radio As Commercial Head), and taking on a range of repsonsibilities across the flagship station… Continue reading Quartly Joins JCDecaux As Head Of Sales
JCDecaux, which handles Tesco’s advertising, is to fit backlit advertising panels in the supermarket giant’s Metro shops, creating the first in-store poster network at a UK supermarket chain.According to reports in the trade press, the poster network will be launched with GlaxoSmithKline’s Lucozade as the first advertiser. The double sided panels which will be used… Continue reading JCDecaux To Launch In-Store Poster Network For Tesco
Beer brand heineken is to take over all advertising opportunities at Cardiff Central station from today, tying in with its sponsorship of the European Rugby/Heineken Cup to capitalise on the arrival of thousands of sports fans to the city.The takeover will see Heineken and Heineken Cup images placed throughout the station, with Heineken securing advertising… Continue reading Viacom Brokers Station Takeover For Heineken Rugby
Outdoor advertising in the US rose by 9% year-on-year in 2005, with the latest figures from the Outdoor Advertising Association of America (OAAA) revealing revenue hit more than $6.3 billion, compared with $5.8 billion in 2004. Outdoor media performed well across most of the top 10 advertising categories, with large growth seen in communications, insurance… Continue reading US Outdoor Advertising Up By 9% In 2005
Advertising expenditure in the UK saw a year on year increase of 2.1% in 2005, reaching £15,973 million, according to the Advertising Associations’ (AA) latest Quarterly Survey of Advertising Expenditure. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and reveal that the internet enjoyed the largest growth in… Continue reading UK Adspend Up By 2.1% In 2005
Total advertising expenditure in the US increased by 3% year on year in 2005, reaching $143.3 billion, with adspend in the fourth quarter of the year up by 3% compared to the same period in 2004. According to new estimates from TNS Media Intelligence, the majority of the 19 media measured by TNS MI experienced… Continue reading US Adspend Up By 3% In 2005
Outdoor advertising’s revenue growth slowed towards the end of the year, with weaker than expected results for the fourth quarter of 2005 resulting in overall growth of 5.7% year on year. According to new figures from the UK Outdoor Advertising Association (OAA), revenues were up by just 2.02% year on year in Q4 2005, half… Continue reading Outdoor Adspend Up By 5.7% In 2005