Over two days, Twitch and Amazon Ads unveiled a wave of product announcements, shared new advertising effectiveness data and opened their doors to brands.
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Amazon Prime and Emirates have produced the most attention-grabbing Instagram ads of the May football season, according to Lumen Research’s latest creative effectiveness study.
Katharine Viner delivered a pointed speech last week praising the importance of independent journalism as tech platforms have ‘downgraded truth’. But publishers have been urged to act more like creators on those platforms.
Alphabet, Meta and Amazon all announced Q1 earnings on Wednesday, reporting continued strong growth, attributed in part to AI-driven advertising innovations.
The United Nations and Conscious Advertising Network are appealing to advertisers to use their leverage as commercial partners to push tech companies for greater transparency and to tackle fraud and disinformation.
The ScrollAware founder joins host Jack Benjamin to consider the response to the verdict in the social media addiction trial and discuss policy ideas for regulators.
LadBible’s executive creative director discusses the creative workflow, how LadBible differentiates its branded content offering, and best practices for speaking to Gen Z and Gen Alpha.
The latest IPA Bellwether reported a net balance of 4.5% of firms upwardly revising their media budgets in Q1, driven by growth in online and video advertising.
A look back at the biggest themes that have emerged in UK media during what has at times been a predictably chaotic Q1.
Cadbury has produced the most attention-grabbing Facebook advert of the Easter season, according to Lumen Research’s Platform Pulse research.