Stephen Riad discusses why Reddit’s strong user and advertising revenue growth has stemmed from a desire for human connection, even as brands view the platform as core to their LLM strategies.
More Social Media articles
Why is YouTube likely to be included in any UK social media ban for under-16s? The MD of Ziggurat XYZ looks at the evidence.
Dismissing paid social because its average attention metric is lower than TV’s is a bit like dismissing a well-targeted direct mail piece because it reaches fewer people than a national press ad, writes Republic of Media’s digital business director.
Host Jack Benjamin caught up with WPP Media’s global president of business intelligence to unpack the global ad market’s strong growth picture despite instability caused by war and energy cost inflation.
The social media under-16 ban is a moment for accountability – but regulation alone won’t fix the problem, says Bauer’s Simon Kilby.
Debate for and against a social media ban has been hotly contested for months even among adland’s most vociferous online safety advocates. Downstream effects on platforms, broadcasters and advertisers abound.
Creators are now driving the news agenda, putting news brands in the awkward position of embracing a new medium for journalism without a sustainable funding model.
Over two days, Twitch and Amazon Ads unveiled a wave of product announcements, shared new advertising effectiveness data and opened their doors to brands.
Amazon Prime and Emirates have produced the most attention-grabbing Instagram ads of the May football season, according to Lumen Research’s latest creative effectiveness study.
Katharine Viner delivered a pointed speech last week praising the importance of independent journalism as tech platforms have ‘downgraded truth’. But publishers have been urged to act more like creators on those platforms.