The latest report from We Are Social and Meltwater also found Brits spend twice as much time on TikTok than other social apps.
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Conversely, a study also found that UK influencers sought to capitalise by posting more content on TikTok.
The Daily Mail’s gaming vertical has over 450,000 followers on TikTok and is looking to expand after testing the market over the past year. Endemic gaming companies have inked commercial deals in the process.