MediaCom’s UK head of planning reveals his professional New Year resolutions in the hope that others will share his aspirations.
More Strategy Leaders articles
It may be difficult for digital-native marketers, but their measurement framework needs to be built around more than driving an immediate uplift on sales.
Brands should aim to create shoppable moments within their existing plans and using test-and-learn approaches, writes Carat’s head of strategy
There are three issues strategy faces: structure and remuneration, perception and diversity, warns Havas Media’s Eva Grimmett