TV has never been as effective, but is under threat. How should advertisers navigate this ‘AV paradox’?
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Demand for British content is likely to continue to grow globally as streaming platforms expand to new markets, explains Total Media’s head of broadcast.
Even if you think you have the answer… listen, advises UM’s EMEA strategy chief.
By examining specific cultural influences, brands can learn more about the brave new worlds being built by Big Tech.
Each month until the end of the year, this series by The Kite Factory’s search director will guide you through performance planning and budget optimisation.
Creative and media are finally getting back together. Just not in the way we imagined it would, writes the7stars’ head of strategy.
MediaCom’s UK head of planning reveals his professional New Year resolutions in the hope that others will share his aspirations.
It may be difficult for digital-native marketers, but their measurement framework needs to be built around more than driving an immediate uplift on sales.
Brands should aim to create shoppable moments within their existing plans and using test-and-learn approaches, writes Carat’s head of strategy
There are three issues strategy faces: structure and remuneration, perception and diversity, warns Havas Media’s Eva Grimmett