The Media Plan: Shelter’s latest campaign has been designed to resonate with a left-leaning, progressive, politically engaged, urban audience.
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Being agile in media comms is always a requirement. But such extraordinary events like the Queen’s death require particularly agile planning.
Google’s latest outdoor move only proves that specialists are needed more now than ever, argues VCCP Media’s performance strategist.
We are spending too little time and resource preventing message fragmentation across the long run.
The downturn is an opportunity for the advertising industry to align more closely with clients’ business objectives.
Two unique social media trends might have far reaching consequences for marketing, argues Hearts & Science’s strategy chief.
Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.
The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a “disruptive” campaign last month, but how did they get the brands to agree?
Byron Sharp isn’t “smashing” attention metrics. He’s urging marketers to stop misusing them.
If we rush to promote/enforce attention as a North Star, opportunists will game the system and digital advertising will become an even worse cesspit.