After Covid-19, shorter-term bookings, campaign movements and deferment became the norm. But there’s a new kind of agility and power in committing longer term.
Voxi’s summer campaign was framed around turning chicken boxes into phone stands to beat greasy screens and appeal to young social media users.
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
For businesses keen to explore AI beyond the obvious use case of generating efficiencies, they require an application of the technology in partnership with human expertise.
Is innovation in our DNA or is it a learned behaviour? Actually, we need to possess a burning desire to innovate but we also need to be present in an environment where innovation can flourish.
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
In recent years, we have become addicted to the blue pill of certainty. But there is a cure: human ingenuity. We need not fear progress and change and the unpredictable.
Zoopla will show house price data on Worst House on the Street for the first time.
The focus on cost turns pitches into competitions of who offers the lowest price, trapping brands in cycles of poor partnerships and preventing agencies from doing what they do best. How do we fix this?
Migration Museum’s “England Without Immigration” campaign in the quarter-final and final positioned immigration as a cultural force for good.
Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.