More The Media Plan articles

The insurance provider launched “the most disastrous campaign ever” with the help of special builds.

As part of its TV planning, Electric Glue found that viewers of food content on C4 also over-indexed on travel and property shows.

The weekly feature aims to shout about the creative work of media practitioners.

Spotify has launched a “censored” campaign in the UK to highlight restrictions Apple has on in-app payments and promotions. 

Pay.UK’s Current Account Switch Service, has added Twitch to its plan for the first time to target “hard-to-reach young adults”.

Breast cancer charity CoppaFeel! has partnered with media company Amaliah to develop a campaign “tailored to the Muslim community”.

The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.

The Media Plan: P&O Ferries is placing out-of-home posters at “pain points” for fed up aeroplane and train travellers to entice them overseas by ferries instead.

Transport for London (TfL) has launched a multi-platform campaign to equip users of the network with techniques to intervene in hate crime incidents.

Anti-knife crime charity The Ben Kinsella Trust has launched a campaign for Mother’s Day with Clear Channel UK using AI machine learning.