The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.
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Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
Zoopla will show house price data on Worst House on the Street for the first time.
Migration Museum’s “England Without Immigration” campaign in the quarter-final and final positioned immigration as a cultural force for good.
Celebrity Send-Off takes a different famous duo each episode, with one going through the process of planning the other’s funeral.
The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.
In its latest campaign, Specsavers thought it was a ‘no brainer’ to translate its strapline into the languages of all the competing nations in the tournament.
The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.
The AA and Media Smart had to take “a unique approach” to raise awareness among young people following the surprise general election date.