The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.
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Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand’s reach beyond game day.
| Maria Iu
In a nation fond of hoarding, EssenceMediacom had a task on its hands trying to promote the message that eBay is now free to sell.
Tequila Rose went big with a Manchester-based gala event, with support from a media plan focused around social media, radio, and OOH.
The Chinese electric car maker knew it had a negative perception in the European market, so it used the football tournament to build awareness, trust, and positive consumer sentiment.
Voxi’s summer campaign was framed around turning chicken boxes into phone stands to beat greasy screens and appeal to young social media users.
Snapchat’s ‘Less Social Media, More Snapchat’ campaign was designed to target people who don’t already use the platform through OOH activations.
The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.
The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.