Decipher’s research shows consumers have a very patchy understanding of ITV 2, 3 or 4; and only a small group could articulate clearly the difference between BBC 2, 3 or 4. When we did the same research 5 years ago, most groups nailed this distinction. Why is this happening?
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Wednesday night witnessed not one but three prime time finales across the three major terrestrial broadcasters, with some faring better than others.
One person leaving “next year,” even though Pollard found nothing but managerial “chaos and confusion” among executives when faced with one of the worst crises in the BBC’s history, scarcely seems an appropriate response, says Raymond Snoddy.
YuMe, a provider of digital brand advertising software and services, in conjunction with Frank N. Magid Associates, Inc., a research-based strategic consulting firm, today announced the results of an extensive survey on the future of Connected TV in the marketplace. The study includes insight into rapidly-growing adoption rates, analysis of components in the broader Connected… Continue reading Connected TV Survey reveals expanding advertising opportunity
He’s a clever one, that Alfie Moon. After months of living in a bubble while his wife Kat conducted the most obvious affair in the history of soap (possibly mankind), the E14 cheeky chappy finally hatched a plan to put a stop to all the silliness.
Commercial terrestrial television channels have seen their advertising revenues continue to decline year-on-year with new data showing another fall for the period November 2011 – 12.
The return of the reality show juggernaut I’m a Celebrity Get Me Out of Here! brought some much needed ratings cheer for ITV1 last month.
68% of respondents don’t believe that Christmas TV ads this year strike the right chord of sensitivity during a period of recession and almost 90% complain they started much too soon – with few reporting shopping earlier.
It’s hard to tell if documentary Inside Claridge’s (BBC Two, 9pm) was openly going for the ‘real life Little Britain’ angle but, intentional or not, it really has succeeded.
Nielsen and Twitter have announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the autumn 2013 TV season.