New research shows that TV and digital ads are less effective if a viewer watches an ad on TV and sees a different ad on their smartphone. However, there are opportunities around linking the two.
Showing 4081-4090 of 8,001
More Tv articles
6.6 million viewers, the largest audience of the day, watched EastEnders at 8pm as Uncle Phil offered Lucy his help to find her missing father, capturing a 35% share.
BBC iPlayer has seen a strong start to the year, with total requests averaging around 190 million per month between January and April 2012.
In the 9pm slot both main flagship channels were showing the last of three episodes of their respective factual shows. On BBC One it was panic all round as Chatsworth dramatically prepared for the big summer wedding rush.
Thinkbox has announced that Tess Alps, its chief executive, is to become its executive chair from 1 July. Alps, who will now work three days a week for the organisation, has been Thinkbox’s chief executive for six years.
The Voice UK hits rock bottom while the Eurovison Song Contest is down 2m viewers year on year. You know it’s time to worry when tired Ian Beale’s mental breakdown can attract more of a buzz than your shiny Saturday night song and dance fest.
The broadcasters’ network revenue results show a poor month for April, with all of the broadcasters in our analysis posting a decline in revenue year on year.
YouView is thought to be entering its final pre-launch stage with the start of its first public trials.
Al Jazeera Sport (AJS) has confirmed that it is interested in making a bid for Premier League football rights ahead of launching its beIN Sport network in France this week.
The 2012 UEFA Champions League final between Chelsea and Bayern Munich last weekend generated more than 7.5 million social interactions, including 2.5 million Facebook likes.