More Tv articles

AdSmart will be operating within seven million households from nine million set-top boxes, with the set-top box making advertising decisions based on the information that Sky holds on the household.

Must see TV is now must Tweet TV, so says Dan Biddle, head of broadcast partnerships at Twitter, at yesterday’s Future of TV Advertising conference in London.

Capablue, specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers.

Sky has added its Now TV internet TV service to Roku streaming players.Now TV has been added to the Roku Channel Store and once registered viewers will be able to access content from the Sky Movies library. Sky plans to add further content to NOW TV in the coming months, with Sky Sports set to… Continue reading NOW TV launches on Roku

Feeling sleepy? Well good, you probably caught up with the first part of the exciting and eye opening series that claims to lift the lid on Britain’s sleeping habits. If that is your sort of thing.Sian Williams took us on a unsettling journey in her Sleep Mobile to study five cursed people who are afflicted… Continue reading TV Overnights: 8.8m tune in to ITV1 for Tyrone’s dash for freedom

Tesco is trialling an interactive touchscreen at its Cheshunt Extra store in the run up to Christmas and into the New Year. The screen is 80 inches across, giving shoppers interactive access to more than 11,000 products.

The Leveson report is just what the BBC needs right now. The Corporation is likely to be only tangentially involved and the attention of the press and the political classes will be engaged for weeks. Under this cover changes can be made and the BBC can prepare for longer term battles.

Tuesday night’s prime time fun officially kicked off at 7pm with the latest drama from the peaceful hamlet of Emmerdale (ITV1).Time was running out for poor old Katie who has been fighting to stay alive in a collapsed underground tunnel for (from a viewers perspective) five days now.Meanwhile, the vast majority of the cast were… Continue reading TV Overnights: Bianca’s miserable return nets 7.6m for BBC One

BBC’s head of iPlayer, Dave Price, has said that he sees internet-connected TVs as the “platform of the future.”Writing on his blog about the performance of the hugely popular platform, he said: “It’s no big surprise that when at home, audiences like to watch TV on the best screen in the house – the TV.… Continue reading BBC’s head of iPlayer sees internet-connected TVs as the platform of the future

First the humble telephone went ‘smart’ and now it’s time for Television – and the news for advertisers is very good indeed, with a study showing that connected TV viewers are ‘exceptionally receptive’ to ads.