Magazine advertising investment could more than double before return on investment drops to that of TV, new study claims.
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The weekends television saw an onslaught of over-scheduled reality TV shows – thankfully Children in Need was around on Friday to (ever so slightly) shake things up.FridayOne show dominated Friday night’s schedule and in a pleasant change to the norm, it wasn’t I’m a Celebrity. At 7:30pm the BBC rolled out all the top names… Continue reading TV Overnights: Strictly just manages to beat off I’m a Celebrity with 10.3m for BBC One
It was hailed as the first truly digital Olympics, yet most still watched on TV with friends – with the most viewers since the measurement of Olympic viewing figures began.
ITV has revealed the first details of its major, business-wide rebrand – which will see a new unifying brand identity from January 2013.
A pretty unspectacular month sees the top programme chart dominated by news programmes. The fallout from BBC Two’s Newsnight problems saw a big rating for a special version of BBC One’s current affairs programme Panorama.
Just one day after hitting low audiences figures, rustic soap Emmerdale (7pm) bounced back with an hour long special (a revolutionary idea, this – it’s like the usual two episode fare on Thursday night but without sticking a random and blatantly obvious substandard filler show in the middle).Thursday night saw Debbie take a break from… Continue reading TV Overnights: Emmerdale batters EastEnders
Julie MacManus of MediaTel reports from the MRG conference in Monte Carlo.
Over half (55%) of people in Britain have connected their TV sets to the internet. This demonstrates consumers increasingly want to connect their ‘main screens’ (TV and computer), which could drive a big increase in sales for Smart TVs (TV’s that connect directly to the internet without needing another device), according to a YouGov study on the nation’s TV habits.
YouView may have to change its name after losing a High Court appeal.
Wednesday night saw ITV1 wield its ruthless power over the nation – after lulling needy reality show fans in to a false sense of security after three days of bush tucker trials and squealing famous people, the broadcaster cruelly snatched their daily fix out of their hands.With the viewing public now hooked on gratuitous shower… Continue reading TV Overnights: Football 1 – 0 I’m a Celebrity