It seemed that no matter how big the audience was for the debut of The Midnight Beast (E4, 10pm) it would never live up to the hype of having 50 million views on their YouTube channel.
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Figures released today have shown that 54% of viewers used a second screen during Euro 2012 matches.
Wimbledon 2012 dominated yesterday’s early evening viewing as Andy Murray went head to head with Spaniard David Ferrer for a place in the semi-final.
New integrated advertising tool Adalyser Placement is set to bring offline advertising and digital spend closer together. Launched UK software company OneSoon Ltd, it uses predicted TV schedules and print media plans to dynamically place online adverts for maximum effectiveness.
At yesterday’s YouView launch, chairman Lord Sugar referred to the new connected TV service as “simple and easy”, and he couldn’t be more right.
Raymond Snoddy says that the appointment of George Entwistle as BBC director-general is a surprise, in light of his role in the Royal Pageant coverage, but as a BBC stalwart he will at least be respected in a role that is essentially thankless, where a daily kicking comes with the territory…
While the twists and turns having been coming thick and fast in Wimbledon 2012, yesterday’s biggest surprise result happened off-court. The biggest shock of Tuesday evening was the fact that Emmerdale (ITV, 7pm) was viewed by more people than EastEnders (BBC One, 7:30pm).
George Entwistle has been appointed the new director general of the BBC by the BBC Trust.
YouView is to partner with NOW TV, owned by Sky, which will provide digital TV without long-term subscription to customers of the YouView service.
Research published by Freeview has revealed that connected TV will be available to almost all UK homes by the end of 2014.