Matthew Breen, head of video / vision account manager at MPG Media Contacts, on the latest X Factor series…
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This weekend saw an over-helping of soap action followed by the return of a dependable favourite for ITV1. While The X Factor may have been down on previous series openers, it still attracted a strong audience despite the surprise spot of seasonal weather.
90% of linear TV viewing in the UK was of live, scheduled TV channels during the first half of 2012, according to figures from the Broadcasters’ Audience Research Board (BARB).
Last night, the TV audience’s imagination was once again ruled by the soaps, but there was a twist in store! EastEnders’s current storyline gave the show enough momentum to beat rival Coronation Street and provided BBC One with the biggest audience of the night.
Last night saw EastEnders carry on this week’s epic seven episode sprint, with a possibility that viewers may be finally offered some kind of closure regarding the whole ‘Ben murdered Heather’ storyline.
Sky has today announced a huge step forward in its second screen activity, with the launch of an update to its Sky+ app which lets Sky customers transform their iPad into a remote control.
Kantar Group has teamed up with social media analytics company Vigiglobe to produce this infographic, which offers minute-by-minute analysis of the tweets containing mentions of the Olympic closing ceremony (in English).
Mustard, a joint venture between Archant and other Norwich partners, has been named by Ofcom as one of two applications to run a new local TV channel based in the city.
Cast your mind back to Thursday 26 July. Back then it’s probably true to say that a fair few people within the media (and some outside of it) were pretty negative about the Olympics. Maybe that’s a slight exaggeration, but we certainly weren’t expecting the spectacular show Danny Boyle laid on for us.
Raymond Snoddy on the complex challenges facing the BBC’s in-coming director general George Entwistle…