Last night saw the FIFA 2010 World Cup rack up another win for football, with BBC One’s coverage of Italy v Paraguay picking up a peak of 8.4 million viewers – a 32.5% share of the audience.
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The Broadcast in a multi-platform world seminar kicked-off the afternoon sessions at this year’s Media Playground 2010 event. Panellists including Mediaedge:CIA’s Michael Beecroft, Rovi’s Richard Bullwinkle and SeeSaw’s Ben Williams discussed Project Canvas, SeeSaw and Google TV, before making five year predictions for the television industry.LOVEFiLM’s group digital officer Lesley MacKenzie talked of possible ventures… Continue reading Video highlights from Media Playground 2010: Broadcast in a multi-platform world
Raymond Snoddy explains why the last World Cup saw the England football team and advertising industry “not so much missing penalties more like missing open goals” – although he predicts that “the beer makers and the car boys are definitely in this time and with the help of the final of Britain’s Got Talent as well as the World Cup, ITV could take nearly £100 million in June”…
ITV1’s new four-part drama Father & Son stole the limelight from BBC One’s final Luther, securing the peak-hour with a high of 4.1 million viewers last night.