BBC One dominated primetime viewing last night, with medical drama Holby City, on at 8pm, grabbing a peak of 5.9 million viewers – a 26.6% audience share.
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The big ratings winner in last night’s 9pm slot was Joanna Lumley’s Nile, with a peak of 4.9 million viewers – a 20.5% share of viewers.
It was a big weekend of sporting action, kicking off with the Grand National on Saturday. The race, on BBC One at 4.15, had impressive viewing figures, peaking at around 7.6 million (a 57.2% viewing share) during its climax.
New research has found that the internet has overtaken TV as the most essential medium in Americans’ lives.
BBC One was on top in the 9pm slot last night, with topical quiz show Have I Got News for You and sitcom Outnumbered both besting The Bill on ITV1.
Last night saw ITV1’s coverage of the UEFA Champions League football match between Manchester United and Bayern Munich dominate ratings for the majority of its running time.
Magna’s latest On-Demand Quarterly report predicts that US digital video recorder (DVR) subscriber households will reach 54.6 million (44% of TV households) by the end of 2016.
The UK television advertising market is expected to grow 4.6% this year, according to a new forecast from Screen Digest.
| TGI
Regulatory approval for product placement in television programmes represents a new opportunity for advertisers and puts UK programming on a similar footing to its counterparts in Europe and America.
ESPN been awarded the exclusive mobile highlight rights to all 380 Barclays Premier League football matches per season for the next three seasons.