YouTube has launched an offline advertising campaign in the UK to promote the professional TV content on the site.
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Last night’s I’m A Celebrity… Get Me Out of Here! drew a peak audience of 9 million viewers – a 35.5% share.
The BBC’s iPlayer had a record month in October with 53.2 million requests for TV programmes.
The X Factor dominated the ratings once again this weekend, pulling in an impressive high of 14.4 million average viewers on Sunday night.
Informa Telecoms & Media has announced its predictions for 2010, encompassing widgets, mobile and pay-TV.
TNS Media Research has signed a 5-year renewal of its partnership with BSkyB to provide the satellite broadcaster’s bespoke audience measurement panel, SkyView.
October was another tough month for the commercial television market, with revenue once again down across the board.
ITV1’s one and a half hour-long I’m a Celebrity … Get Me Out of Here! secured the highest ratings during the prime time slot last night.
ITV1’s Live UEFA Champions League coverage secured the highest ratings throughout most of the all-important 9pm to 10pm peak hour last night.
ITV has taken full control of the national breakfast broadcaster GMTV after securing the remaining 25% equity stake in the business from Disney.