A new survey reveals that 41% of UK media buyers use online video advertising to deliver incremental reach to TV, indicating that TV budgets are driving market growth.
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BBC One’s long-running New Tricks drama secured the peak-hour top spot last night ahead of ITV1’s new drama Married Single Other.
BSkyB is set to show 3D demos in shopping centres across the UK to promote its new Sky 3D channel.
The latest television viewing figures, for January 2010, show that BBC One and ITV1 both suffered slight year on year declines in viewing share.
Film4 HD and E4 HD will launch on Virgin Media’s digital TV platform this summer.
ITV1 secured the Sunday evening top spot once again with Dancing on Ice and Wild at Heart.
According to the latest market data from ABI Research, global pay-TV markets will expand by a quarter from 2009 to 2014.
BBC One’s new five-part mystery drama series secured the highest peak-hour ratings last night, despite losing out to the ITV1’s football coverage on Wednesday evening.
ITV1’s coverage of the Live International Football scored a high of more than 9.5 million viewers during prime time last night.
BBC Worldwide has acquired the extra 40% share of its joint DVD operation 2entertain for £17 million.