Blinkx has signed a deal with the digital TV software company Miniweb that will see its search and interactive services added to set-top boxes across the UK.The deal will give the online video search service a chance to integrate the diversity of web video and the functionality of web search with TV sets in homes… Continue reading Blinkx signs new set-top box deal
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Advanced TV advertising in the United States is poised to generate modest growth starting in 2010, according to a new report from Magna. Magna’s definition of advanced TV advertising includes Video on Demand (VOD), requests for information (RFIs), long-form showcases, DVR advertising, interactive program guide advertising, addressable advertising, creative versioning and advanced trafficking systems. It… Continue reading US advanced TV advertising to generate modest growth in 2010
Discovery’s Quest channel is set to be the first solus website sponsor of Freeview during May.Quest will be the first of the Discovery channels to air on the digital terrestrial TV service when it launches on May 14.As part of the new partnership, the Freeview website will feature a number of adverts on the homepage,… Continue reading Quest to sponsor Freeview website
Sir Alan Sugar’s on-going quest for The Apprentice pulled in the highest ratings during the all-important 9pm to 10pm peak-hour last night with more than 8.1 million peak viewers.Around 7.8 million average viewers tuned in to watch the aspiring entrepreneurs test their sales skills in the North-West of England, only to find another one of… Continue reading The Apprentice comes up trumps
Channel Five’s owner RTL has announced its interim results statement for the first three months of the year, which claims that Five “underperformed” in the UK TV ad market.The pan-European TV broadcaster said Five’s ad spend was down by more than 17% year on year in Q1 2009 and that TV advertising “declined by double-digit… Continue reading RTL unveils Five’s Q1 performance
Virgin Media is planning a major push to encourage the half of its customers who have yet to try its VoD services to do so.The cable TV broadcaster also hopes to capitalise on its pay-TV rival Sky’s success with high definition services by launching more HD channels over the summer and increasing the amount of… Continue reading Virgin Media is set for video-on-demand push
Channel 4 increased its share of advertising and share of peak-time viewing in 2008, despite cutting its programme budget.The broadcaster reported a record share of UK TV advertising at 24.1% and a record share of peak viewing of 12.7% – up 1% – in its annual results for last year.Channel 4’s record results come after… Continue reading Channel 4 announces record share of advertising
TV put in another robust performance in the first three months of 2009, with average daily hours viewed standing at 3.96 hours for all individuals, according to the latest IPA Trends in Television report published today. This compares to 3.74 hours in Q4 2008 and 3.97 hours year on year, said the IPA. It also… Continue reading IPA Trends in Television report
TV put in another robust performance in the first three months of 2009, with average daily hours viewed standing at 3.96 hours for all individuals, according to the latest IPA Trends in Television report published today.This compares to 3.74 hours in Q4 2008 and 3.97 hours year on year, said the IPA.It also found that… Continue reading IPA Trends in Television report: Another robust performance from TV
Revenue in the US television industry will fall below the $20 billion mark starting this year, according to a report from BIA Advisory Services. After six years with US TV revenue hovering between $20-22 billion, BIA expects 2009 to end at an even $17 billion in revenues, a 21.2% drop from 2007’s $21.5 billion. BIA’s… Continue reading US TV ad revenue to fall below $20bn mark this year