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Sky is finally set to launch its green button interactive TV (iTV) ad service in June after more than a year of delays due to technical problems.The satellite broadcaster has signed T-mobile, MacMillan Cancer Support and Warner Brothers as launch advertisers, which will allow Sky+ subscribers to download ads directly to their PVR by pressing… Continue reading Sky launches green button ads

The US market for online video is forecast to grow by 32% this year, rising from $531 million in 2008 to $699 million in 2009. According to the latest forecast from Magna, this growth will come as marketing budgets are being reduced across industries, leading advertisers looking to reach their consumers in a more targeted… Continue reading US market for online video forecast to grow 32% this year

Britain’s Got Talent peaked on Saturday night with a high of 12.8 million viewers and an impressive 52.3% average audience share between 8pm and 9pm.Around 12.2 million average viewers tuned in for the third audition show, hosted by Ant and Dec, which saw more acts perform to judges Simon Cowell, Piers Morgan and Amanda Holden… Continue reading Britain’s Got Talent peaks with 12.8m viewers

Media regulator Ofcom has warned that Project Canvas, the joint broadband TV venture between BBC, ITV and BT, could face a competition investigation.In its submission to the BBC Trust, Ofcom said Canvas could face the same regulatory scrutiny as Project Kangaroo, a VoD venture between BBC Worldwide, ITV and Channel 4, which was subsequently blocked… Continue reading Project Canvas could face competition investigation

Lord Carter, the communications minister who is currently composing the final Digital Britain report, has been mooted as a potential replacement for Michael Grade as ITV’s chief executive.Yesterday, the commercial broadcaster announced that Grade would step down before the end of the year to become a non-executive chairman and allow the broadcaster to bring in… Continue reading Lord Carter could replace Grade at ITV

The Apprentice raced ahead in the peak-hour ratings war last night with more than 7.8 million peak viewers, more than double the number of viewers compared to its closest terrestrial channel rival between 9pm and 10pm.More than 7.6 million average viewers tuned in to see the wannabes launch a brand identity and TV ad campaign… Continue reading The Apprentice races ahead

The difficult economic conditions are still having an effect on the television market, with all stations recording year on year falls in revenue intake.The worst hit was Channel 4, with revenue down 23.7% on March 2008. The next biggest slump came from commercial network ITV1, with a decrease of 23.4% (to stand at £87.6 million).Finally,… Continue reading TV Market Round-Up – March 2009

Michael Grade is set to step down as chief executive of ITV before the end of the year to become a non-executive chairman and allow the broadcaster to bring in a new chief exec.Grade’s decision comes after reports last month that ITV shareholders were pushing him to take a step back in return for pumping… Continue reading Michael Grade to step down as ITV chief executive

While audience fragmentation is continuing, viewing of video content – including via the television set – is growing, according to the second Accenture annual Global Broadcast Consumer Survey. The survey, of more than 13,000 consumers in 13 countries, found that consumption of video content has risen during the past year in virtually every age range… Continue reading Consumers increasingly watching video content on multiple platforms

BBC One’s fantasy drama series Ashes to Ashes returned with an impressive 7 million viewers last night, banking the all-important peak-hour ratings.The eighties drama, starring Philip Glenister and Keeley Hawes, attracted over 7.1 million peak viewers and a 29.1% average audience share between 9pm and 10pm.At the same time, ITV1’s daily trip to Hell’s Kitchen,… Continue reading Ashes to Ashes returns with 7m viewers