The Apprentice raced ahead in the peak-hour ratings war last night with more than 7.8 million peak viewers, more than double the number of viewers compared to its closest terrestrial channel rival between 9pm and 10pm.More than 7.6 million average viewers tuned in to see the wannabes launch a brand identity and TV ad campaign… Continue reading The Apprentice races ahead
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The difficult economic conditions are still having an effect on the television market, with all stations recording year on year falls in revenue intake.The worst hit was Channel 4, with revenue down 23.7% on March 2008. The next biggest slump came from commercial network ITV1, with a decrease of 23.4% (to stand at £87.6 million).Finally,… Continue reading TV Market Round-Up – March 2009
Michael Grade is set to step down as chief executive of ITV before the end of the year to become a non-executive chairman and allow the broadcaster to bring in a new chief exec.Grade’s decision comes after reports last month that ITV shareholders were pushing him to take a step back in return for pumping… Continue reading Michael Grade to step down as ITV chief executive
BBC One’s fantasy drama series Ashes to Ashes returned with an impressive 7 million viewers last night, banking the all-important peak-hour ratings.The eighties drama, starring Philip Glenister and Keeley Hawes, attracted over 7.1 million peak viewers and a 29.1% average audience share between 9pm and 10pm.At the same time, ITV1’s daily trip to Hell’s Kitchen,… Continue reading Ashes to Ashes returns with 7m viewers
While audience fragmentation is continuing, viewing of video content – including via the television set – is growing, according to the second Accenture annual Global Broadcast Consumer Survey. The survey, of more than 13,000 consumers in 13 countries, found that consumption of video content has risen during the past year in virtually every age range… Continue reading Consumers increasingly watching video content on multiple platforms
BBC One saw a slight rise in its viewing share in March, with the four other main terrestrial broadcasters showing year on year declines.All ViewingBBC One’s viewing share rose to 21.5% in March following a year on year increase of 0.3 percentage points. Last month saw the return of The Apprentice to BBC One, with… Continue reading Television Viewing Round-Up – March 2009
Britain’s Got Talent performed well in the weekend ratings war, pulling in the highest overall viewing figures despite competition from the big FA cup match.The second audition show, presented by Ant and Dec, even managed to beat its return ratings, with more than 12.3 million peak viewers compared to last week’s peak audience of 11.4… Continue reading Britain’s Got Talent performs well
The BBC is set to appoint its first Online Access Champion in a bid to bridge the digital divide, according to its chief operating officer Caroline Thomson.Speaking at the Digital Britain summit in London on Friday, Thomson announced that Seetha Kumar will take on the role to make sure the BBC plays its full part… Continue reading BBC steps up to bridge the digital divide
Over 66 million US consumers across demographic categories are using the internet while watching TV, according to market research firm In-Stat. Based on In-Stat’s recent survey of US TV viewing habits, 33% of all male respondents, across age groups, reported that they are sometimes using a personal computer simultaneously while watching TV. Among some male… Continue reading Over 66m US consumers go online while watching TV
BBC One’s Traffic Cops pushed ahead of ITV1’s new Hell’s Kitchen series in the 9pm to 10pm peak-hour ratings war last night, with more than 4.5 million peak viewers.Over 4.1 million average viewers tuned in to see the Traffic Cops in South Wales deal with car-related crime, securing a 17.6% share for BBC One.Meanwhile, Marco… Continue reading Hell’s Kitchen loses out to BBC One’s Traffic Cops