Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.

Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand’s reach beyond game day.

Time frame of reporting issue spans a period in which linear viewing has declined considerably, meaning “every penny counts”.

UK broadcasters are being put on the “backfoot” by Isba’s cross-media measurement platform Origin, a Sky Media executive warned, citing concerns over data access and transparency.

Ad revenue held up better than rivals Channel 4 and ITV, but total revenue remained flat even as expenses doubled.

As Sky sues Warner Bros Discovery over its refusal to partner on the upcoming Harry Potter series, is the UK broadcaster potentially facing its Götterdämmerung?

Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.

Leo Malagoni looks back on the trailblazing role of AdSmart, the Grand Prix winner at the debut Media Research Awards.

The broadcaster’s commercial boss urged UK advertisers to push back against plans by Isba to use non-Barb TV audience data in its cross-media measurement initiative ahead of trials.

The broadcasters are set to launch a joint measurement panel aimed at tracking the short-term impact of TV advertising on sales in a move they say will give the sector “the measurement it deserves”.