At last month’s Future of Media London event, Rak Patel, Kelly Williams and Brett Aumuller called for advertisers to reduce their spend on Meta by 30% and reinvest that budget into ‘trusted’ media.
13 Feb 2026 | Jack Benjamin
Analysis: The willingness of Disney, Warner Bros Discovery and Netflix to bundle with Sky is an acknowledgement of the plateau in the total streaming subscription market, the oversupply of streaming services available to consumers, and the reality that continuing to hike prices is likely to push more consumers to churn. Has The Great Bundling begun?
28 Jan 2026 | Jack Benjamin
The TV company’s latest Showcase event pushed advertisers to invest in Sky content on digital platforms, promoting its presence on competitors like YouTube.
The Media Leader’s daily round-up of news for Thursday 27 November 2025.
GoodGym has secured an additional £500,000 in media value on top of a share of £1.5m across Sky Media’s portfolio.
The UK broadcaster has confirmed speculation that they are in talks to Sky for a sale worth £1.6bn.
As part of the News Media Association’s Journalism Matters week, leaders at the broadcasters wrote to Starmer asking that AI products be regulated to ensure mis- and disinformation does not drown out legitimate news.
There are tremendous opportunities to maximise the impact of TV at the bottom of the funnel, where automated planning and buying are commonly deployed, writes Sky’s director of insight and research.
Lantern is exactly the kind of innovation broadcasters need to protect and grow their businesses and get back into the room with advertisers.
The initiative’s “baby POC” is moving into its teen years by expanding its panel and capabilities, and it is inviting more advertisers to take part.
| Maria Iu
Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.