The UK broadcaster has confirmed speculation that they are in talks to Sky for a sale worth £1.6bn.
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As part of the News Media Association’s Journalism Matters week, leaders at the broadcasters wrote to Starmer asking that AI products be regulated to ensure mis- and disinformation does not drown out legitimate news.
There are tremendous opportunities to maximise the impact of TV at the bottom of the funnel, where automated planning and buying are commonly deployed, writes Sky’s director of insight and research.
Lantern is exactly the kind of innovation broadcasters need to protect and grow their businesses and get back into the room with advertisers.
The initiative’s “baby POC” is moving into its teen years by expanding its panel and capabilities, and it is inviting more advertisers to take part.
| Maria Iu
Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.
ITV’s Peston and Sky’s Sunday Morning were found to under-represent Lib Dems, Greens, Reform, Plaid Cymru and SNP relative to their vote share and current polling.
Sky Media’s digital ad and transformation chiefs discuss changing sports viewing habits and how the new Sports Marketplace is helping to democratise live sport for smaller advertisers.
UK broadcasters are betting their new ad marketplace will lure digital-native brands to TV, creating implications for how the medium is bought.
As the 2025/26 Premier League season kicks off, Sky Media has announced a record number of sponsors, including Guinness, Coca-Cola, Uber Eats, The British Army, Bet365 and EA Sports.