The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content.

Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.

Gracenote found that there are now more than 500,000 pieces of content across the five major SVOD platforms.

The Disney EMEA sales chief on the evolving CTV landscape, diving into the world of programmatic and building relationships in a close-knit industry.

According to Barb’s latest survey, Netflix and Disney+ ad tiers have continued to grow substantially quarter on quarter.

In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.

Analysis: The introduction of a clipping and sharing feature looks to capture a larger share of the social media conversation that has sprung up around the fandom of Netflix shows.

Netflix’s ad tier membership grew 35% quarter on quarter, but co-CEO Greg Peters warned that ads will not be a “primary driver” of the company’s revenue in 2025 as the streamer looks to beef up its offering for advertisers.

Connected TV is an ideal channel to bring branding and performance marketing together as brands shift adspend into streaming platforms.

Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.