The show proves that world-class content transcends borders and the British creative industries urgently need support and investment. Chris Bryant, please take note.
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| Maria Iu
Advertisers should better understand these key audiences, who are into different genres, a new study found.
Industry leaders have been reviewing the road to profit for SVODs and their advice spans sharp marketing and hard bundles to co-windowing and more immersive video.
Ampere Analysis has been crunching the numbers to see if subscription streamer bundling improves lifetime customer value. Bundling with the right partners enables mutual upsells, and a lower churn rate can have a positive overall effect.
Pay-TV operators can take super-aggregation to the next level with bundles that include discounts for popular streamers — and that could even mean free apps. Subscriptions management is another value-add.
| Maria Iu
Barb estimates of ad tier households will be updated daily.
Amazon’s head of video sales specialists discussed new ad formats and a “supercharged” partnership offering, and argued that Prime Video is driving hard-to-reach audiences that can be targeted across the purchase journey.
Natasha Matos-Hemingway discussed how Shahid responds to market needs, leaning in on fandom and striking a balance between its different offerings.
Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ collectively increased the number of sports programmes across their streaming services by 72% in the past year.
Damien Bernet, Netflix’s EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix’s broader strategy to offer the benefits of TV and digital advertising.