More Uk And Us articles

With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.

Event marking one year of the Essence and MediaCom merger was attended by partners including ITV and Channel 4.

With marketing budgets squeezed, dynamic digital OOH offers cost-effectiveness, ease of implementation and adaptability.

The director of sales, international, at Acast shares her bravest moment and the value of “slow media”.

Holding groups are increasingly using “principal-based” media trading models, but their lack of transparency goes against any progress made in client trust.

The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.

As women navigate personal and professional transitions, the concept of resilience takes on new meaning. It’s about setting a new precedent for success.

The organisation intends to impose its first-ever fine on Apple in the region of €500m next month.

Move away from “perfection” and start embracing change, implementing stronger employee value propositions and investing in the talent of tomorrow.

Milka Privodanova, head of Europe, Middle East and Africa at Pinterest, joins Omar Oakes to talk about the next step in the picture-sharing platform’s journey as it reaches nearly 500m users and progresses ecommerce deals with Amazon and Google.