More Uk And Us articles

Brands are rightly asking what the best approach is when it comes to attention, so time to get specific about terms and how to decide which vendors to work with.

NBCUniversal’s VP of partnerships shares what it was like accepting her job two weeks after having a baby and the biggest turning point in her career.

ITV is garnering praise for its domestic programming as it battles a tough TV market, while the BBC takes a more internationalist approach.

SVOD has reached a saturation point, presenting opportunity for linear TV as it continues to adapt and innovate.

Let’s make the time spent at work more purposeful, starting from reducing the number of comms channels we use and embracing different behavioural styles.

Sale of its 50% stake could allow ITV to explore more licensing opportunities.

Digital buyers have noted higher effective CPMs on Android even though iOS may be the more effective mobile environment.

A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.

The Media Leader Podcast: Is Pinterest little more than a social media platform for mothers who like arts and crafts?

The Sun’s managing director on why quality is more important than quantity in the digital age and the newspaper’s plans for a big year in politics and sport.