The prolific rise of digital – and programmatic technology in particular – has disrupted the traditional role of the media agency, ZenithOptimedia’s CEO has said.
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Last night saw Martin Clunes dour expression once again lock in the 9pm slot for commercial broadcaster ITV as the seventh series of Doc Martin continued in good health, despite taking a noticeable drop in popularity.
Full report available at: Mediatel Connected > Connected AV > Viewing and Social > Channel Figures
Raymond Snoddy reports on this year’s International Broadcasting Convention – where all anyone wanted to do was talk about Netflix.
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ZenithOptimedia’s new Advertising Expenditure Forecasts forecast that mobile internet advertising will account for 12.4% of global adspend in 2016, while newspapers account for 11.9%.
MEC’s Ben Rickard, head of mobile, EMEA, explains how the new iPhone and iOS 9 are set to disrupt the advertising industry.
Primesight’s Rubbi Bhogal-Wood wonders how brand marketing can make the most of a very new and universal digital language.
Lies, obfuscation and the start of a full-blown war? Following Jamie Oliver’s TV show about sugar in our diets, Dominic Mills picks apart Coke’s responsive advertising campaign.