More Uk articles

While it would be glib to completely dismiss social media as a measurement tool, there is still very little evidence to prove its effect on business, writes Dominic Mills.

The past weekend finally brought an end to one of ITV’s longest-running and highly successful reality shows while tantalisingly teasing the end of another – although both suffered at the hand of BBC One’s runaway dancing hit.

The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5‐6% a year, over the next three years, according to ZenithOptimedia.

Following Channel 4’s announcement that it is to start programmatically trading ads next year, TubeMogul’s managing director, Nick Reid, says more broadcasters need to follow suit.

Less than a handful of national newspaper titles recorded an increase in circulation during the month of November, according to the latest ABC results – although the declines were mostly marginal.

The IPA has announced that Tom Knox, chairman of DLKW LOWE, will succeed Ian Priest as president of the IPA in March 2015.

Simon Andrews, founder of Addictive, looks at what’s going on right now for some of the biggest players in media.

Dennis Publishing has bought three titles from Immediate Media – CrossStitcher, Cross Stitch Collection and Your Family – that will see the publisher expand its portfolio into craft and history sectors.

Films purchased on a BT TV YouView or Vision+ set top box will also be available for customers to watch on smartphones, tablets or PCs at no extra cost.

Sky has agreed to sell a controlling stake in its online betting and gaming business, Sky Bet, to CVC Capital Partners in a deal worth £800 million.