The past weekend finally brought some relief for right-thinking TV viewers across the country as The X Factor’s (ITV) eleventh series finally rattled to an inconspicuous end.
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If TV advertising goes down the programmatic path, how might the industry deal with ad fraud? Adap.tv’s Lewis Sherlock investigates.
Neil Stewart is to leave the company in January for a role at Facebook, where he will become head of agency, APAC.
Ownership of connected TV devices in the US – including smart TVs, smart blu-ray players, IP-enabled games consoles and digital media streamers – grew 5% quarter-on-quarter in Q3 2014, according to Strategy Analytics.
Wednesday night saw BBC One’s panicked blagging show The Apprentice (9pm) reclaim some of its lost strength after three long weeks of being continuously battered by ITV.
Rusbridger will leave next summer after 20 years at the paper to become chair of the Scott Trust.
The greatest danger facing the ‘new’ BBC Three is not that it will be hopelessly bad – but that it will lack traction and purpose as it disappears into the endless abyss of the Internet.
Measuring a system fairly is as important as understanding how it works. Jeremy Griffiths explains why fair attribution is a pre-condition to making the right connections.
The proposals, subject to approval by the BBC Trust, will generate savings of £50m, the Corporation said on Wednesday – £30m of which will be invested in drama on BBC One.
A new, US-based study as revealed that almost a quarter of video ad impressions can be identified as ‘bot fraud’