Swadley joins Kantar Media from the BBC, having held roles including director of marketing and audiences, BBC Charter, and head of audiences, BBC TV.
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In the UK, Facebook’s economic impact is reported to amount to $11bn with 154,000 “jobs supported” – but critics say it is ‘bold and brave’ to claim so much influence.
Torin Douglas speaks with ‘serial interim CMO’ Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession
The death of the legend that was Deirdre Barlow saw the soap generating plenty of activity on Twitter, with the second episode seeing a 295% increase on the first.
Deloitte’s annual media predictions for the year ahead also look at the rise of short-form video and the plateauing of eBook sales.
Route produces audience estimates for out of home advertising. The data they publish tells subscribers how many people see an advertising campaign and how often they do so. The information is used as the currency for planning, buying, selling and evaluating advertising investment in the medium.
Launched in 2012, the Open Internet Code commits ISPs to the provision of full and open Internet access products and confirms that traffic management practices will not be used to target and degrade the services of a competitor.
In a result that may surprise some, eye-tracking specialist Lumen Research claims that Tesco outperformed its competitors at engaging shoppers over Christmas.
RAJAR (Radio Joint Audience Research) is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the RadioCentre on behalf of the commercial sector. Data is released quarterly.RAJAR MIDASThe RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where… Continue reading RAJAR
Pearl & Dean is the UK’s best known cinema advertising contractor. Representing a wide range of cinemas, with multiplex chains offering landmark locations throughout the UK & Ireland including Showcase, Empire, Movie House, AMC and Omniplex sites P&D, with its iconic “pa-pa, pa-pa, pahhhh…pah” sonic.